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Sales associate vs sales support associate

The differences between sales associates and sales support associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales support associate has an average salary of $34,454, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a sales associate include customer service, sales floor and cash handling. The most important skills for a sales support associate are sales floor, back room, and math.

Sales associate vs sales support associate overview

Sales AssociateSales Support Associate
Yearly salary$32,167$34,454
Hourly rate$15.46$16.56
Growth rate-4%
Number of jobs579,849447,642
Job satisfaction--
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 52%
Average age4147
Years of experience-4

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

What does a sales support associate do?

A sales support associate is an individual who is responsible for assisting sales staff and help customers. To provide this assistance, sales support associates use customer communication methods such as telephones or email to process customer orders and ensure that they are accurate. They work closely with distributors to make sure that products are available for their customers. Sales support associates may function as either part-time or full time, but companies may require excellent communication skills.

Sales associate vs sales support associate salary

Sales associates and sales support associates have different pay scales, as shown below.

Sales AssociateSales Support Associate
Average salary$32,167$34,454
Salary rangeBetween $21,000 And $47,000Between $25,000 And $46,000
Highest paying CityNew York, NYBoston, MA
Highest paying stateNew YorkMassachusetts
Best paying companyBarclaysGoldman Sachs
Best paying industryManufacturingFinance

Differences between sales associate and sales support associate education

There are a few differences between a sales associate and a sales support associate in terms of educational background:

Sales AssociateSales Support Associate
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 52%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Sales associate vs sales support associate demographics

Here are the differences between sales associates' and sales support associates' demographics:

Sales AssociateSales Support Associate
Average age4147
Gender ratioMale, 38.4% Female, 61.6%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between sales associate and sales support associate duties and responsibilities

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Sales support associate example responsibilities.

  • Contribute to marketing business online and manage Facebook page.
  • Cross trained on POS function and inventory management
  • Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
  • Work with A/R on short payments and credit/debit discrepancies.
  • Identify and prioritize account opportunities and upselling value add services.
  • Process new service for external customers and initiate upselling opportunities for additional products and services.

Sales associate vs sales support associate skills

Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%
Common sales support associate skills
  • Sales Floor, 21%
  • Back Room, 13%
  • Math, 13%
  • Sales Support, 12%
  • Customer Service, 8%
  • Sales Service, 6%