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The differences between search engine marketing strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a search engine marketing strategist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $68,845 average annual salary of a search engine marketing strategist.
The top three skills for a search engine marketing strategist include digital marketing, paid search and campaign performance. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Search Engine Marketing Strategist | Marketing Strategist | |
| Yearly salary | $68,845 | $80,033 |
| Hourly rate | $33.10 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 78,796 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 85% | Bachelor's Degree, 79% |
| Average age | 44 | 39 |
| Years of experience | 2 | 10 |
Search engine marketing strategists and marketing strategists have different pay scales, as shown below.
| Search Engine Marketing Strategist | Marketing Strategist | |
| Average salary | $68,845 | $80,033 |
| Salary range | Between $51,000 And $92,000 | Between $53,000 And $119,000 |
| Highest paying City | - | Harrisburg, PA |
| Highest paying state | - | Pennsylvania |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a search engine marketing strategist and a marketing strategist in terms of educational background:
| Search Engine Marketing Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 85% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between search engine marketing strategists' and marketing strategists' demographics:
| Search Engine Marketing Strategist | Marketing Strategist | |
| Average age | 44 | 39 |
| Gender ratio | Male, 67.1% Female, 32.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 11% | 10% |