Student recruiter vs school counselor

The differences between student recruiters and school counselors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a school counselor has an average salary of $49,904, which is higher than the $42,012 average annual salary of a student recruiter.

The top three skills for a student recruiter include student recruitment, recruitment efforts and recruitment events. The most important skills for a school counselor are mental health, community resources, and crisis intervention.

Student recruiter vs school counselor overview

	Student Recruiter	School Counselor
Yearly salary	$42,012	$49,904
Hourly rate	$20.20	$23.99
Growth rate	10%	10%
Number of jobs	37,196	91,275
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 48%
Average age	42	42
Years of experience	-	-

What does a student recruiter do?

A student recruiter is in charge of developing strategies to recruit potential students for graduate or undergraduate programs at colleges and universities. Although the extent of their duties depends on their institution of employment, it typically includes developing promotional materials such as PowerPoint presentations and brochures, participating in college fairs and similar gatherings to represent the institution and reach out to students, handing out contact information, answering inquiries, and communicating with high schools. Moreover, a student recruiter may facilitate campus tours and assist students in filling up forms and other procedures.

What does a school counselor do?

A school counselor is responsible for monitoring the students' social and personal development, advising them of their career aspirations, and assisting them with their academic achievements and goals. School counselors also ensure that the students receive the highest learning standards to pave their way towards society's advancement and global competitiveness. They evaluate students' behavior through personal counseling, understanding their challenges, and develop strategies to overcome their needs. A school counselor must have excellent communication and decision-making skills, supporting students with their goals, and honing their skills efficiently.

Student recruiter vs school counselor salary

Student recruiters and school counselors have different pay scales, as shown below.

	Student Recruiter	School Counselor
Average salary	$42,012	$49,904
Salary range	Between $29,000 And $58,000	Between $36,000 And $68,000
Highest paying City	Washington, DC	San Francisco, CA
Highest paying state	New York	California
Best paying company	Los Alamos National Laboratory	The Gow School
Best paying industry	Education	Education

Differences between student recruiter and school counselor education

There are a few differences between a student recruiter and a school counselor in terms of educational background:

	Student Recruiter	School Counselor
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 48%
Most common major	Business	School Counseling
Most common college	University of Pennsylvania	University of Pennsylvania

Student recruiter vs school counselor demographics

Here are the differences between student recruiters' and school counselors' demographics:

	Student Recruiter	School Counselor
Average age	42	42
Gender ratio	Male, 44.5% Female, 55.5%	Male, 26.1% Female, 73.9%
Race ratio	Black or African American, 10.6% Unknown, 3.8% Hispanic or Latino, 14.2% Asian, 3.7% White, 67.0% American Indian and Alaska Native, 0.6%	Black or African American, 10.6% Unknown, 3.8% Hispanic or Latino, 14.2% Asian, 3.7% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage	11%	11%

Differences between student recruiter and school counselor duties and responsibilities

Student recruiter example responsibilities.

Manage and supervise an admission department organization for student ambassadors.
Assist current multicultural student's mentors to become student ambassadors and leaders to new incoming freshman.
Provide backup support for admissions and registration functions requiring knowledge of appropriate PeopleSoft applications and automate registration systems.
Design and prepare PowerPoint presentations, brochures, posters, flyers, etc.
Assist students and families through the application process, registering for classes, and answer questions regarding FAFSA.
Provide training to teaching staff on different aspects of the IEP process.

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School counselor example responsibilities.

Manage open houses, recruitment, and conduct interviews for GED student enrollment.
Travel to professional conferences and to visit colleges and universities across the country for professional development.
Attend educational meetings (IEP, IST, CCT, etc . )
Create and implement FBA's.
Complete CPR training and other necessary training classes.
Communicate with DCF in regards to students as needed

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Student recruiter vs school counselor skills

Common student recruiter skills

Student Recruitment, 20%
Recruitment Efforts, 6%
Recruitment Events, 6%
Phone Calls, 5%
Alumni, 4%
CRM, 4%

Common school counselor skills

Mental Health, 10%
Community Resources, 8%
Crisis Intervention, 6%
Professional Development, 5%
Behavioral Issues, 4%
CPR, 4%

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Updated January 8, 2025

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