How to hire a technical sales representative

How to hire a technical sales representative, step by step

Here's a step-by-step technical sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a technical sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new technical sales representative
• Step 8: Go through the hiring process checklist

What does a technical sales representative do?

Post a technical sales representative job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the technical sales representative you need to hire. Certain technical sales representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a technical sales representative to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a technical sales representative that fits the bill.

   This list presents technical sales representative salaries for various positions.

   Type of Technical Sales Representative	Description	Hourly rate
   Technical Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$18-62
   Sales Representative And Account Manager	A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review... Show more	$19-50
   Technical Sales Manager	A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services... Show more	$43-89

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Sales Process
   • Business Development
   • Sales Support
   • Post Sales
   • Java
   • OEM
   • Technical Assistance
   • Sales REP
   • Product Line
   • CRM
   • Technical Support
   • Work Ethic
   • Customer Satisfaction
   • Technical Sales

   Check all skills

   Responsibilities:

   • Administer product and system design engineering support, prepare RFP responses, deliver presentations, and manage field support calls.
   • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
   • Conduct sales, build orders, maintain cleanliness and ensure customer satisfaction.
   • Direct overall account customer relations and assist in OEM product development.
   • Maintain cleanliness provide exceptional customer satisfaction by assisting them in the selection of update fashion to complement their selection.
   • Document key sales activities in the company's customer relationship management (CRM) system.

   More technical sales representative duties

3. Make a budget

   Including a salary range in your technical sales representative job description is a great way to entice the best and brightest candidates. A technical sales representative salary can vary based on several factors:

   • Location. For example, technical sales representatives' average salary in montana is 58% less than in new york.
   • Seniority. Entry-level technical sales representatives earn 70% less than senior-level technical sales representatives.
   • Certifications. A technical sales representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a technical sales representative's salary.

   Average technical sales representative salary

   $71,310yearly

   $34.28 hourly rate

   ---

   Entry-level technical sales representative salary

   $39,000 yearly salary

   Updated December 15, 2025

   Average technical sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$100,429	$48
   2	New York	$95,350	$46
   3	Washington	$94,725	$46
   4	New Jersey	$87,995	$42
   5	North Carolina	$86,347	$42
   6	Texas	$85,882	$41
   7	Ohio	$84,337	$41
   8	Arizona	$82,716	$40
   9	Rhode Island	$82,396	$40
   10	West Virginia	$81,742	$39
   11	Michigan	$80,466	$39
   12	New Hampshire	$79,720	$38
   13	Delaware	$79,629	$38
   14	Massachusetts	$76,882	$37
   15	Virginia	$76,632	$37
   16	Colorado	$73,252	$35
   17	Indiana	$69,943	$34
   18	North Dakota	$68,805	$33
   19	Louisiana	$68,524	$33
   20	Illinois	$68,481	$33

   Average technical sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$184,948	$88.92	148
   2	Texas Instruments	$163,933	$78.81	18
   3	Apple	$163,452	$78.58	36
   4	Avid	$154,232	$74.15	3
   5	IBM	$153,514	$73.80	178
   6	Enerpac Tool Group	$149,780	$72.01
   7	Seagate Technology	$149,760	$72.00
   8	Medtronic	$143,801	$69.14	226
   9	Stryker	$142,657	$68.59	872
   10	Los Alamos National Laboratory	$139,458	$67.05	2
   11	Hubbell	$137,289	$66.00	8
   12	Conga	$136,693	$65.72	1
   13	Weatherford International	$135,371	$65.08	8
   14	Bloomberg	$135,209	$65.00	47
   15	Newpark	$135,163	$64.98
   16	Waters	$133,565	$64.21	27
   17	Bio-Rad Laboratories	$132,531	$63.72	3
   18	Oracle	$131,911	$63.42	5,780
   19	Carl Zeiss Meditec, Inc.	$130,643	$62.81
   20	Baker Hughes	$122,072	$58.69	26

4. Writing a technical sales representative job description

   A technical sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a technical sales representative job description:

   Technical sales representative job description example

   L&W Supply is a leading specialty distributor of drywall, ceiling tiles, steel framing and other building materials used by commercial and residential contractors. L&W Supply delivers the products and capabilities offered by a national distributor paired with the service and personal touch usually found only in a locally owned business.
   
   L&W Supply is seeking an experienced Technical Sales Representative for Acoustical Materials to support its strategic growth and maximize commercial ceilings sales in the Washington D.C., Baltimore and Northern Virginia markets.
   Specific duties may include:
   Cultivating and managing customer relationships Serving as the point of contact for all ceilings national accounts projects as well as assume ceiling job tracking leadership duties Maintaining up to date ceilings quote documentation that encompasses accurate pricing across the market and working to ensure that there are no pricing gaps or errors within pricing system Making cold calls to prospective customers Reviewing the minimum stocking levels for each tile and grid item and make stocking commitments on USG and non-USG items Acting as liaison to coordinate information and service between the end user of a product and the sales representatives in the selling organizations Gather competitive market and pricing information Developing focus targets in each market and leading the effort to expand ceilings customer base Serving as a first point of contact and becoming a reliable resource to new ceilings vendors Identifying targets by market and assisting in matching branch capabilities to opportunities Coaching and mentoring sales teams on furthering individual performance and ceilings knowledge
   
   Specific qualifications include:
   College degree in business, sales or other related field; or equivalent combination of education and experience Acoustical ceiling sales experience is required Excellent communication skills Time management, organizational and planning skills Ability to travel locally within the district (Washington D.C, Baltimore, and Northern Virginia) Must have valid driver's license, own reliable transportation, be able to pass MVR check, and vehicle insurance must meet company's requirements
   Benefits may include:
   Health, dental and vision coverage Employer paid life insurance Flex spending Vehicle allowance Expense account 401(k) with generous company match Paid time off Paid holidays
   
   Equal Opportunity Employer / Drug Free Workplace

   Copy this example

   

5. Post your job

   There are a few common ways to find technical sales representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your technical sales representative job on Zippia to find and recruit technical sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Recruiting technical sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new technical sales representative

   Once you've selected the best technical sales representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new technical sales representative. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a technical sales representative?