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The differences between web content specialists and content developers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a web content specialist and a content developer. Additionally, a content developer has an average salary of $72,030, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a content developer are content development, digital marketing, and subject matter experts.
| Web Content Specialist | Content Developer | |
| Yearly salary | $53,467 | $72,030 |
| Hourly rate | $25.71 | $34.63 |
| Growth rate | 13% | 13% |
| Number of jobs | 18,047 | 82,250 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
A content developer is responsible for creating digital content, designing technical deliverables, and developing content strategies by analyzing current market trends to attract clients, driving more revenues, and increasing the company's profitability. Content developers also manage the distribution of the contents, following the clients' specifications or the business requirements. They also coordinate with other project teams to ensure the effectiveness and accuracy of the contents, focusing on its appeal to the target audience. A content developer must have a keen eye for details, especially on doing quality content checks before publishing.
Web content specialists and content developers have different pay scales, as shown below.
| Web Content Specialist | Content Developer | |
| Average salary | $53,467 | $72,030 |
| Salary range | Between $39,000 And $72,000 | Between $51,000 And $101,000 |
| Highest paying City | Mountain View, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | BRMi | |
| Best paying industry | Technology | Internet |
There are a few differences between a web content specialist and a content developer in terms of educational background:
| Web Content Specialist | Content Developer | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 72% |
| Most common major | Communication | English |
| Most common college | University of Pennsylvania | Massachusetts Institute of Technology |
Here are the differences between web content specialists' and content developers' demographics:
| Web Content Specialist | Content Developer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 51.3% Female, 48.7% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 13.1% Asian, 12.9% White, 59.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |