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The differences between web content specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content specialist, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Web Content Specialist | Digital Marketing Specialist | |
| Yearly salary | $53,467 | $60,359 |
| Hourly rate | $25.71 | $29.02 |
| Growth rate | 13% | 19% |
| Number of jobs | 18,047 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Web content specialists and digital marketing specialists have different pay scales, as shown below.
| Web Content Specialist | Digital Marketing Specialist | |
| Average salary | $53,467 | $60,359 |
| Salary range | Between $39,000 And $72,000 | Between $44,000 And $81,000 |
| Highest paying City | Mountain View, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | BRMi | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a web content specialist and a digital marketing specialist in terms of educational background:
| Web Content Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between web content specialists' and digital marketing specialists' demographics:
| Web Content Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |