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The differences between web content specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a web content specialist and a media specialist. Additionally, a web content specialist has an average salary of $53,467, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Web Content Specialist | Media Specialist | |
| Yearly salary | $53,467 | $50,832 |
| Hourly rate | $25.71 | $24.44 |
| Growth rate | 13% | 8% |
| Number of jobs | 18,047 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 4 | 4 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Web content specialists and media specialists have different pay scales, as shown below.
| Web Content Specialist | Media Specialist | |
| Average salary | $53,467 | $50,832 |
| Salary range | Between $39,000 And $72,000 | Between $35,000 And $73,000 |
| Highest paying City | Mountain View, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | BRMi | BP America Inc |
| Best paying industry | Technology | Professional |
There are a few differences between a web content specialist and a media specialist in terms of educational background:
| Web Content Specialist | Media Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between web content specialists' and media specialists' demographics:
| Web Content Specialist | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 9% | 12% |