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The differences between web content specialists and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content specialist, becoming a web content manager takes usually requires 8-10 years. Additionally, a web content manager has an average salary of $74,186, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a web content manager are web content, content management system, and wordpress.
| Web Content Specialist | Web Content Manager | |
| Yearly salary | $53,467 | $74,186 |
| Hourly rate | $25.71 | $35.67 |
| Growth rate | 13% | 10% |
| Number of jobs | 18,047 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Average age | 37 | 39 |
| Years of experience | 4 | 10 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Web content specialists and web content managers have different pay scales, as shown below.
| Web Content Specialist | Web Content Manager | |
| Average salary | $53,467 | $74,186 |
| Salary range | Between $39,000 And $72,000 | Between $49,000 And $110,000 |
| Highest paying City | Mountain View, CA | San Mateo, CA |
| Highest paying state | California | California |
| Best paying company | BRMi | Gap Inc. |
| Best paying industry | Technology | Technology |
There are a few differences between a web content specialist and a web content manager in terms of educational background:
| Web Content Specialist | Web Content Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 74% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between web content specialists' and web content managers' demographics:
| Web Content Specialist | Web Content Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 10% |