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The differences between web content specialists and web content writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a web content specialist and a web content writer. Additionally, a web content writer has an average salary of $54,169, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a web content writer are search engine optimization, HTML, and content writing.
| Web Content Specialist | Web Content Writer | |
| Yearly salary | $53,467 | $54,169 |
| Hourly rate | $25.71 | $26.04 |
| Growth rate | 13% | 13% |
| Number of jobs | 18,047 | 25,482 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 4 | 4 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.
Web content specialists and web content writers have different pay scales, as shown below.
| Web Content Specialist | Web Content Writer | |
| Average salary | $53,467 | $54,169 |
| Salary range | Between $39,000 And $72,000 | Between $38,000 And $75,000 |
| Highest paying City | Mountain View, CA | Hoboken, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | BRMi | Zoro |
| Best paying industry | Technology | Technology |
There are a few differences between a web content specialist and a web content writer in terms of educational background:
| Web Content Specialist | Web Content Writer | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Pennsylvania | Massachusetts Institute of Technology |
Here are the differences between web content specialists' and web content writers' demographics:
| Web Content Specialist | Web Content Writer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 9% | 9% |