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The differences between web content specialists and web producers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content specialist, becoming a web producer takes usually requires 6-12 months. Additionally, a web producer has an average salary of $68,376, which is higher than the $53,467 average annual salary of a web content specialist.
The top three skills for a web content specialist include web content, wordpress and content management system. The most important skills for a web producer are web content, wordpress, and html css.
| Web Content Specialist | Web Producer | |
| Yearly salary | $53,467 | $68,376 |
| Hourly rate | $25.71 | $32.87 |
| Growth rate | 13% | 8% |
| Number of jobs | 18,047 | 17,519 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Average age | 37 | 40 |
| Years of experience | 4 | 12 |
A web content specialist is in charge of developing web content for a company's website or social media platforms, ensuring to convey the brand's message and purpose. Their responsibilities include producing quality written materials, coordinating with the creative team to conceptualize plans, performing extensive research for content creation, and developing strategies to attract more clients and site visitors. Furthermore, as a web content specialist, it is essential to produce web content while in adherence to the company's policies and regulations, including its vision and mission.
A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.
Web content specialists and web producers have different pay scales, as shown below.
| Web Content Specialist | Web Producer | |
| Average salary | $53,467 | $68,376 |
| Salary range | Between $39,000 And $72,000 | Between $48,000 And $97,000 |
| Highest paying City | Mountain View, CA | San Mateo, CA |
| Highest paying state | California | Georgia |
| Best paying company | BRMi | Genentech |
| Best paying industry | Technology | Technology |
There are a few differences between a web content specialist and a web producer in terms of educational background:
| Web Content Specialist | Web Producer | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Massachusetts Institute of Technology |
Here are the differences between web content specialists' and web producers' demographics:
| Web Content Specialist | Web Producer | |
| Average age | 37 | 40 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 10.6% White, 61.5% American Indian and Alaska Native, 0.4% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 14% |