This question is about marketing executive skills.

What is B2C marketing?

By Roger Raber - Apr. 25, 2023

B2C marketing is used by companies that sell directly to customers rather than other businesses or manufacturers. Unlike B2B marketing strategies, B2C sales focus on providing their product to the consumer as an end user.

B2C marketing is typically internet based as these companies have established themselves as competitors with traditional brick-and-mortar businesses. The marketing focus for these B2C companies is triggering an emotional response and providing immediate value and customer satisfaction.

Marketing strategies are, therefore, different than a company marketing its product to another manufacturer. Observing trends and conducting consumer analysis is vital to the success of a B2C company occupying an online space.

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