What is the career path for digital marketing?

The career path for digital marketing includes jobs as a digital marketing intern, digital marketing specialist, and digital account manager.

This career path is very high in demand because digital marketing is the cornerstone of most modern advertising and communications strategies. There are many different qualifications associated with digital marketing.

Here are some of the best ways to advance on the digital marketing career path:

• Get a degree

Getting a bachelor's degree in digital marketing or another related field is a great way to get a solid foundation of knowledge and skills that can propel you in the marketing industry.

A master's degree can also be highly beneficial as it can help open you up to a wider variety of positions in the field that have higher-paying salaries.

• Use the internet

Besides the traditional educational route, there are other ways to learn about marketing that are completely free. Seek out online tutorials, Youtube videos, Ted Talks, and any other marketing-based content you can find. You may be surprised at how much you can learn for free.

There are also online classes and workshops that you can do for a fraction of the cost of a college degree. Look into these programs and see if they fit what you are looking for informationally and financially.

• Obtain online certifications

Similar to online courses, certifications are another great option because they look good on your resume. If you don't have a traditional education in marketing, try to find certifications that are well-known and respected within the marketing industry.

Another great aspect of certifications is that most of them are also free.

• Get to know Google Analytics

Most marketing companies and companies in general use google analytics, so it is important that you familiarize yourself with this platform. Once you are well-versed, definitely include this on your resume when applying to marketing jobs.

Google Analytics provides companies with essential information by tracking and reporting on website visitors. This gives a window into how well-executed a company's marketing campaign is.

If you don't have a background in marketing you need to create one. Taking internships or unpaid marketing positions can help build your resume while also allowing you to expand your knowledge and skills in marketing.

• Build a marketing portfolio

Even if you don't have the professional experience just yet you can do this. Set up your own website for a blog or business. Doing a successful job of this gives you professional experience and you will be seen as a self-starter to your potential employers.

You can also likely add these skills to your resume by doing this: content marketing, SEO (Search Engine Optimization), advertisement (if you choose to promote your website or blog), email marketing, social media, and analytics.

Marketing is a dynamic industry, thus you need to display that you are a dynamic individual through your use of social media, personal online businesses or blogs, and the building of a strong marketing portfolio.