Assistant director of public relations vs social media director

The differences between assistant directors of public relations and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an assistant director of public relations and a social media director. Additionally, a social media director has an average salary of $70,846, which is higher than the $49,080 average annual salary of an assistant director of public relations.

The top three skills for an assistant director of public relations include press releases, alumni and graphic design. The most important skills for a social media director are facebook insights, instagram, and twitter.

Assistant director of public relations vs social media director overview

	Assistant Director Of Public Relations	Social Media Director
Yearly salary	$49,080	$70,846
Hourly rate	$23.60	$34.06
Growth rate	8%	8%
Number of jobs	24,202	39,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Average age	42	42
Years of experience	4	4

Assistant director of public relations vs social media director salary

Assistant directors of public relations and social media directors have different pay scales, as shown below.

	Assistant Director Of Public Relations	Social Media Director
Average salary	$49,080	$70,846
Salary range	Between $29,000 And $81,000	Between $40,000 And $124,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Idaho
Best paying company	-	Accenture
Best paying industry	-	Internet

Differences between assistant director of public relations and social media director education

There are a few differences between an assistant director of public relations and a social media director in terms of educational background:

	Assistant Director Of Public Relations	Social Media Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Assistant director of public relations vs social media director demographics

Here are the differences between assistant directors of public relations' and social media directors' demographics:

	Assistant Director Of Public Relations	Social Media Director
Average age	42	42
Gender ratio	Male, 35.3% Female, 64.7%	Male, 42.8% Female, 57.2%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between assistant director of public relations and social media director duties and responsibilities

Assistant director of public relations example responsibilities.

Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Work with social media team to create Facebook posts for Burpee events and online media placements.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Social media director example responsibilities.

Manage client Facebook accounts to increase their sales/promotions.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
Negotiate SmartPlus, Arbitron and Nielsen contracts.
Engage and nurture social media communities using HootSuite.

Assistant director of public relations vs social media director skills

Common assistant director of public relations skills

Press Releases, 27%
Alumni, 6%
Graphic Design, 5%
External Communications, 5%
Feature Stories, 4%
Press Conferences, 4%

Common social media director skills

Facebook Insights, 10%
Instagram, 9%
Twitter, 8%
Social Media Marketing, 7%
Digital Marketing, 6%
Web Content, 5%

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Assistant Director Of Public Relations
Assistant Director Of Public Relations vs Social Media Director

Updated January 8, 2025

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