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Assistant manager/sales associate vs retail sales manager

The differences between assistant managers/sales associate and retail sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant manager/sales associate, becoming a retail sales manager takes usually requires 6-8 years. Additionally, a retail sales manager has an average salary of $48,678, which is higher than the $48,145 average annual salary of an assistant manager/sales associate.

The top three skills for an assistant manager/sales associate include customer service, cleanliness and product knowledge. The most important skills for a retail sales manager are retail sales, store operations, and store sales.

Assistant manager/sales associate vs retail sales manager overview

Assistant Manager/Sales AssociateRetail Sales Manager
Yearly salary$48,145$48,678
Hourly rate$23.15$23.40
Growth rate5%5%
Number of jobs286,876353,765
Job satisfaction--
Most common degreeBachelor's Degree, 40%Bachelor's Degree, 61%
Average age4346
Years of experience68

What does an assistant manager/sales associate do?

An assistant manager/sales associate assists the sales managers in performing tasks such as supervising sales staff and managing their company's sales performance. Other responsibilities of an assistant manager/sales associate include sorting out customer complaints and assisting in the recruitment and training of staff. The position requires good analytical, communication, and leadership skills. The education requirements to qualify for the job include obtaining a high school diploma or a bachelor's degree.

What does a retail sales manager do?

A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.

Assistant manager/sales associate vs retail sales manager salary

Assistant managers/sales associate and retail sales managers have different pay scales, as shown below.

Assistant Manager/Sales AssociateRetail Sales Manager
Average salary$48,145$48,678
Salary rangeBetween $41,000 And $56,000Between $35,000 And $66,000
Highest paying City-Reno, NV
Highest paying stateRhode IslandPennsylvania
Best paying companyTradehome ShoesTalbots
Best paying industryConstructionManufacturing

Differences between assistant manager/sales associate and retail sales manager education

There are a few differences between an assistant manager/sales associate and a retail sales manager in terms of educational background:

Assistant Manager/Sales AssociateRetail Sales Manager
Most common degreeBachelor's Degree, 40%Bachelor's Degree, 61%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Assistant manager/sales associate vs retail sales manager demographics

Here are the differences between assistant managers/sales associate' and retail sales managers' demographics:

Assistant Manager/Sales AssociateRetail Sales Manager
Average age4346
Gender ratioMale, 37.7% Female, 62.3%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.1% American Indian and Alaska Native, 0.7%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage9%7%

Differences between assistant manager/sales associate and retail sales manager duties and responsibilities

Assistant manager/sales associate example responsibilities.

  • Manage bi-weekly payroll process, monitor associate attendance.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Supervise, train, and assist sales associates with customer service, stocking, and the POS system.
  • Implement iPad POS software set up, data/product entry and functions as well as trained employees on proper use.
  • Enter various information into database including payroll.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Show more

Retail sales manager example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
  • Complete customer transactions using POS register system.
  • Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
  • Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
  • Provide leadership training and coaching with a proven record of accountability
  • Show more

Assistant manager/sales associate vs retail sales manager skills

Common assistant manager/sales associate skills
  • Customer Service, 22%
  • Cleanliness, 11%
  • Product Knowledge, 9%
  • Cash Handling, 9%
  • Loss Prevention, 7%
  • Leadership, 7%
Common retail sales manager skills
  • Retail Sales, 13%
  • Store Operations, 7%
  • Store Sales, 6%
  • Retail Store, 5%
  • Product Knowledge, 5%
  • Sales Associates, 5%