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Communications manager vs communications coordinator

The differences between communications managers and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications manager and a communications coordinator. Additionally, a communications manager has an average salary of $81,304, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a communications manager include customer service, property management and yardi. The most important skills for a communications coordinator are customer service, web content, and event planning.

Communications manager vs communications coordinator overview

Communications ManagerCommunications Coordinator
Yearly salary$81,304$47,075
Hourly rate$39.09$22.63
Growth rate8%8%
Number of jobs26,35039,790
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Communications manager vs communications coordinator salary

Communications managers and communications coordinators have different pay scales, as shown below.

Communications ManagerCommunications Coordinator
Average salary$81,304$47,075
Salary rangeBetween $53,000 And $122,000Between $34,000 And $63,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaNew Jersey
Best paying companyMcKinsey & Company IncMicrosoft
Best paying industry-Government

Differences between communications manager and communications coordinator education

There are a few differences between a communications manager and a communications coordinator in terms of educational background:

Communications ManagerCommunications Coordinator
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Most common majorBusinessCommunication
Most common collegeUniversity of Southern CaliforniaStanford University

Communications manager vs communications coordinator demographics

Here are the differences between communications managers' and communications coordinators' demographics:

Communications ManagerCommunications Coordinator
Average age4242
Gender ratioMale, 34.9% Female, 65.1%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between communications manager and communications coordinator duties and responsibilities

Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Communications manager vs communications coordinator skills

Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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