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The differences between communications managers and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications manager and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $81,304 average annual salary of a communications manager.
The top three skills for a communications manager include customer service, property management and yardi. The most important skills for a communications director are web content, press releases, and customer service.
| Communications Manager | Communications Director | |
| Yearly salary | $81,304 | $107,700 |
| Hourly rate | $39.09 | $51.78 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,350 | 27,939 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.
Communications managers and communications directors have different pay scales, as shown below.
| Communications Manager | Communications Director | |
| Average salary | $81,304 | $107,700 |
| Salary range | Between $53,000 And $122,000 | Between $61,000 And $188,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | McKinsey & Company Inc | McKinsey & Company Inc |
| Best paying industry | - | Health Care |
There are a few differences between a communications manager and a communications director in terms of educational background:
| Communications Manager | Communications Director | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | Stanford University |
Here are the differences between communications managers' and communications directors' demographics:
| Communications Manager | Communications Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.9% Female, 65.1% | Male, 40.2% Female, 59.8% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |