Communications manager vs content manager

The differences between communications managers and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications manager, becoming a content manager takes usually requires 8-10 years. Additionally, a communications manager has an average salary of $81,304, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a communications manager include customer service, property management and yardi. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Communications manager vs content manager overview

	Communications Manager	Content Manager
Yearly salary	$81,304	$75,124
Hourly rate	$39.09	$36.12
Growth rate	8%	10%
Number of jobs	26,350	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 77%
Average age	42	39
Years of experience	4	10

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Communications manager vs content manager salary

Communications managers and content managers have different pay scales, as shown below.

	Communications Manager	Content Manager
Average salary	$81,304	$75,124
Salary range	Between $53,000 And $122,000	Between $50,000 And $111,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	McKinsey & Company Inc	Meta
Best paying industry	-	Technology

Differences between communications manager and content manager education

There are a few differences between a communications manager and a content manager in terms of educational background:

	Communications Manager	Content Manager
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 77%
Most common major	Business	English
Most common college	University of Southern California	University of Georgia

Communications manager vs content manager demographics

Here are the differences between communications managers' and content managers' demographics:

	Communications Manager	Content Manager
Average age	42	39
Gender ratio	Male, 34.9% Female, 65.1%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between communications manager and content manager duties and responsibilities

Communications manager example responsibilities.

Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
Manage all Medicaid paperwork, manage staff payroll, client attendance.
Manage all facets of community programs and recruitment for HIV prevention clinical trials.
Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

Communications manager vs content manager skills

Common communications manager skills

Customer Service, 16%
Property Management, 9%
Yardi, 5%
Project Management, 5%
Press Releases, 4%
Web Content, 4%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Communications Manager
Communications Manager vs Content Manager

Updated January 8, 2025

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