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The differences between communications managers and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications manager, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $81,304 average annual salary of a communications manager.
The top three skills for a communications manager include customer service, property management and yardi. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Communications Manager | Director Of Communications And Marketing | |
| Yearly salary | $81,304 | $87,324 |
| Hourly rate | $39.09 | $41.98 |
| Growth rate | 8% | 10% |
| Number of jobs | 26,350 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Communications managers and directors of communications and marketing have different pay scales, as shown below.
| Communications Manager | Director Of Communications And Marketing | |
| Average salary | $81,304 | $87,324 |
| Salary range | Between $53,000 And $122,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | McKinsey & Company Inc | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a communications manager and a director of communications and marketing in terms of educational background:
| Communications Manager | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between communications managers' and directors of communications and marketing' demographics:
| Communications Manager | Director Of Communications And Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 34.9% Female, 65.1% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |