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Communications manager vs director of communications and marketing

The differences between communications managers and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications manager, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $81,304 average annual salary of a communications manager.

The top three skills for a communications manager include customer service, property management and yardi. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Communications manager vs director of communications and marketing overview

Communications ManagerDirector Of Communications And Marketing
Yearly salary$81,304$87,324
Hourly rate$39.09$41.98
Growth rate8%10%
Number of jobs26,350109,600
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 80%
Average age4239
Years of experience410

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Communications manager vs director of communications and marketing salary

Communications managers and directors of communications and marketing have different pay scales, as shown below.

Communications ManagerDirector Of Communications And Marketing
Average salary$81,304$87,324
Salary rangeBetween $53,000 And $122,000Between $57,000 And $133,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyMcKinsey & Company IncPaul Hastings
Best paying industry-Professional

Differences between communications manager and director of communications and marketing education

There are a few differences between a communications manager and a director of communications and marketing in terms of educational background:

Communications ManagerDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Communications manager vs director of communications and marketing demographics

Here are the differences between communications managers' and directors of communications and marketing' demographics:

Communications ManagerDirector Of Communications And Marketing
Average age4239
Gender ratioMale, 34.9% Female, 65.1%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between communications manager and director of communications and marketing duties and responsibilities

Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Communications manager vs director of communications and marketing skills

Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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