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Designer/art director vs graphic designer

The differences between designer/art directors and graphic designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a graphic designer takes usually requires 6-12 months. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $49,450 average annual salary of a graphic designer.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a graphic designer are adobe creative suite, adobe photoshop, and adobe illustrator.

Designer/art director vs graphic designer overview

Designer/Art DirectorGraphic Designer
Yearly salary$97,448$49,450
Hourly rate$46.85$23.77
Growth rate4%3%
Number of jobs53,31445,625
Job satisfaction-5
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a graphic designer do?

Graphic designers are visual communicators who create graphic ideas to deliver a message through art and images which inspire, inform, and motivate consumers with the use of computer software, especially Photoshop, Illustrator, and InDesign or by hand. They have the ability to design stunning illustrations that are easily understood, even without a lot of thinking or based on the demand of their clients. It is very crucial to them as well to be flexible and to stay on top of the design trends. They create websites, posters, packaging, logos, advertising, and marketing materials, depending on the nature of the business.

Designer/art director vs graphic designer salary

Designer/art directors and graphic designers have different pay scales, as shown below.

Designer/Art DirectorGraphic Designer
Average salary$97,448$49,450
Salary rangeBetween $60,000 And $157,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaMassachusetts
Best paying companyThe Walt Disney CompanyMeta
Best paying industryMediaTechnology

Differences between designer/art director and graphic designer education

There are a few differences between a designer/art director and a graphic designer in terms of educational background:

Designer/Art DirectorGraphic Designer
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs graphic designer demographics

Here are the differences between designer/art directors' and graphic designers' demographics:

Designer/Art DirectorGraphic Designer
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 49.8% Female, 50.2%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and graphic designer duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
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Graphic designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Design new template for magazine as well as ads, flyers, brochures, and cards for a variety of events.
  • Plan the development of a social networking site website using HTML, CSS, PHP, and a WordPress management system.
  • Compose and create daily advertisements for national automotive dealerships utilizing typography and design concepts while adhering to corporate brand standards.
  • Follow style guide requirements to maintain brand integrity with specific treatments of photography, typography, graphic elements and team/sponsor/arena logos.
  • Create UI kit for the website.
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Designer/art director vs graphic designer skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common graphic designer skills
  • Adobe Creative Suite, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Typography, 5%
  • Brochures, 5%
  • Design Concepts, 5%

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