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Designer/art director vs visual designer

The differences between designer/art directors and visual designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a visual designer takes usually requires 6-12 months. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $86,495 average annual salary of a visual designer.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a visual designer are sketch, visual design, and graphic design.

Designer/art director vs visual designer overview

Designer/Art DirectorVisual Designer
Yearly salary$97,448$86,495
Hourly rate$46.85$41.58
Growth rate4%3%
Number of jobs53,31446,815
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a visual designer do?

A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.

Designer/art director vs visual designer salary

Designer/art directors and visual designers have different pay scales, as shown below.

Designer/Art DirectorVisual Designer
Average salary$97,448$86,495
Salary rangeBetween $60,000 And $157,000Between $51,000 And $143,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyThe Walt Disney CompanyByteDance
Best paying industryMediaStart-up

Differences between designer/art director and visual designer education

There are a few differences between a designer/art director and a visual designer in terms of educational background:

Designer/Art DirectorVisual Designer
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs visual designer demographics

Here are the differences between designer/art directors' and visual designers' demographics:

Designer/Art DirectorVisual Designer
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and visual designer duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Visual designer example responsibilities.

  • Design, project manage, and build retail stores from sketch to completion.
  • Manage website redesign including copywriting and updating all website content.
  • Produce and deliver HTML5, CSS3 and graphical items.
  • Design team brand and logo for organization.
  • Provide approved design in HTML5 to web developer for publishing.
  • Utilize expertise in Photoshop CS6, HTML5/CSS, Squarespace, and JavaScript.
  • Show more

Designer/art director vs visual designer skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common visual designer skills
  • Sketch, 19%
  • Visual Design, 8%
  • Graphic Design, 5%
  • UI, 5%
  • User Experience, 4%
  • Visualization, 4%

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