Paid Media Manager
Digital marketing manager job in Richmond, VA
CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition.
What You'll Do
Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships.
Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations.
Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance.
Use audience insights and data to shape targeting and creative recommendations.
Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns.
Develop performance reports and deliver actionable insights to leadership.
Uphold CapCenter's media governance and quality control standards.
What You Bring
5-10+ years of experience managing paid media across digital and traditional channels.
Proven media planning expertise-budgeting, forecasting, and channel strategy.
Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation.
Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs.
Excellent communication, organizational skills, and cross-functional partnership experience.
Experience in financial services or regulated industries is a plus.
Join us to help build a smarter, more efficient media engine powering CapCenter's growth.
Lead Team Member
Digital marketing manager job in Colonial Heights, VA
Additional Job Info:
Additional $1.50/hr. for working 10pm-6am
Ready for a career with limitless growth opportunities at a company that PROVES they value you, every single day? If you are a self-motivated, dependable and efficient employee with a positive attitude and the ability to prioritize tasks and delegate effectively, check out our available Supervisor position and LET'S MAKE SHEETZ HAPPEN!
Be a leader by example to our store team members with high-energy hustle and a strong team mentality. You'll all work together to engage customers with hospitality in all aspects of their experience at a Sheetz. If our customers are happy, then you will be, too. Why?
Because one of the MANY work perkz at Sheetz is quarterly employee bonuses based on company performance! And there's more - A LOT more like competitive salaries, PTO and parental leave, 401k match and employee stock ownership, limitless professional development and growth opportunities, tuition reimbursement, full medical, vision and dental coverage, and snack discounts!
So if you're still out there looking for your place, your people, or your passion? Maybe it's here, with us!
Responsibilities:
Welcome customers to our stores with greetings and top-tier customer service
Make magic happen by serving up quality food and beverages made to exact customer specifications in a safe, fast and friendly manner
Mentor and coach your work fam to prioritize tasks and rock it as a Team Member
Keep an eye on the goodz in-store to make sure that products are ordered, merchandised, rotated and readily-available for our customers
Keep thingz clean in the store, kitchen, and dining areas
Qualifications:
The ability to multi-task, perform repeated bending, standing, and reaching, and occasionally lifting up to 20 pounds and the ability to assist another person in lifting 40 pounds.
Must be 18 years of age or older (VA state law requires Supervisor's to be 21 years of age or older for certain tasks).
Accommodations:
Sheetz is committed to the full inclusion of all qualified individuals. Sheetz is committed to considering all applicants regardless of disability who can perform all essential job duties with or without accommodations.
Senior Paid Media Manager
Digital marketing manager job in Richmond, VA
The Senior Paid Media Manager continues to develop their skills with support from the Paid Media Team Lead (and Paid Media Director) as they take on medium and large-sized clients. They continue to:
Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
Troubleshoot minor to complicated client issues
Implement and test new capabilities to enable client growth
In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.
Responsibilities
Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
Actively manage and seek ways to improve account performance
Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
Create a test hypothesis and implement landing page optimization tests to improve conversion rates
Lead junior analysts on joint accounts
Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
Provide support for client services deliverables during the sales process for upsells and new business
Client communication and relationships
Develop strong relationships with clients and identify senior stakeholders
Attend and participate in all meetings and calls with clients
Communicate effectively with various audiences with support for some clients
Create and present insightful, meaningful, accurate reports and analysis with minimal support
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW
Internal communication and relationships
Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform Paid Media Team Lead (or Paid Media Director) of any concerns or issues from clients when appropriate
Inform Paid Media Team Lead (or Paid Media Director) of any updates, concerns, or potential points of interest from within the digital marketing community
May participate in the interview process
Support special projects
Business development
Identify new opportunities for clients to meet their business goals
Identify opportunities for potential case studies and coordinate with marketing for case study development with some management support
Manage beta tests of new services for client set
Elevate client requests for SOW changes with some support
Training
Provide feedback on training content
Develop basic training content with QA
Occasionally conduct basic team trainings to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
Channel management
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube and other paid digital marketing channels with minimal support
Strategically build, manage, and optimize client paid digital marketing accounts with minimal support
Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
Create and prioritize strategies and supporting tactics that embody clients' business goals with minimal support
Meet and exceed client expectations and set KPIs with minimal support
Setup and review Google Analytics (and any other third-party tracking software) with minimal support
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal support
Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
Temporarily take on extra client hours to support the team during times of limited bandwidth
Qualifications
Meets expectations of an Paid Media Analyst and has demonstrated the ability to work with minimal support
Demonstrated ability with medium-complexity clients with respect to:
Building strong relationships
Prioritizing workload with some support
Creating insightful, actionable, and accurate insights for client strategies and reports with some support
Presenting data and insights in a way that is logical, clear, and actionable with some support
Creating effective meeting agendas and leading client meetings with some support
Delivering basic training
Logging assigned client hours worked
Meeting deadlines
Proven track record of managing a full client workload consisting of medium-complexity clients and high-complexity clients
Courteous written, verbal, and visual communication skills
Strong analytical capabilities, but may need support for advanced analysis and insights
Occasionally provides basic training to other team members
Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Understands and supports leadership vision/decisions
May identify and/or support implementation of initiatives that push the team forward
Intermediate level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
Benefits + Four Day Work Week (4DWW)
A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
Competitive salaries
Hybrid workspace for Richmonders (only Mondays are required)
3 months
fully
paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
12 days PTO, 5 days STO, 11 holidays
List of Awards
8x Outside Best Places to Work
7x Virginia Business Best Places to Work
2x Search Engine Land Finalist
1x US Search Awards - Best Small PPC Agency
Salary
Expected base salary range is $80,000 - $90,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
Digital Marketing Manager
Digital marketing manager job in Richmond, VA
Summary/Objective:
The Digital Marketing Manager is primarily responsible for ensuring that the company website is optimized from an SEO and SEM standpoint to successfully sell acoustical products online and to generate high quality leads for the national sales team to process. Additionally, the Digital marketing manager is also responsible for the company social media presence and all other aspects of marketing. The position reports to the company president and is an integral member of the senior management team of the company. The Digital Marketer works cooperatively with other departments and company personnel to ensure the overall on-going commercial success of the company.
Essential Functions:
Manage Web developer priorities and work with the developer to improve customer experience to increase online sales and to generate more contractor and solution sales team leads.
Implement new capabilities to improve customer experience - e.g. new applications for the chat bot, a panel configurator, an art panel self-service tool, design tool for custom designs, and other creative ways to build interest in and sales of the company's products.
Work with sales team to add new content and improve current content to increase SEO ranking on Google and Bing. Content may include updated product information, case studies, blogs, video etc. Develop and implement a plan to increase video content on the web site.
Update and manage our social media presence.
Manage and direct an outside agency to maximize SEM spend to achieve targeted ROAS results, online sales results, and conversion goals within the agreed to budget.
Create and launch outbound marketing campaigns to generate sales leads.
Manage the customer review process using TrustPilot.
Support the launch of new products as required.
Support other marketing related activities as required.
Lead the monthly marketing department review meeting highlighting results, issues/opportunities.
Fully participate in the company's continuous improvement processes and adhere to all company procedures and policies.
'Follow and Live' the company's stated Values and work to promote our values with co-workers when needed - in a respectful and professional manner.
Growth & Lifecycle Marketing Manager
Digital marketing manager job in Richmond, VA
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
Growth Marketing Manager
Digital marketing manager job in Richmond, VA
Founded in 1998, Chmura Economics & Analytics (Chmura) is a leading provider of labor market SaaS (JobsEQ), consulting services, and data-driven insights. Chmura empowers communities, businesses, and organizations to navigate complex economic challenges. Headquartered in Richmond, Virginia's historic Shockoe Slip, with a regional office in Cleveland, Ohio, Chmura is home to a team of PhD economists, data scientists, mathematicians, statisticians, and strategic planners dedicated to delivering innovative solutions and exceptional results.
The Growth Marketing Manager will lead Chmura's marketing initiatives. The ideal candidate will have experience in lead generation and conversion for SaaS, DaaS, and API data delivery systems. This position will drive and oversee marketing outcomes by evaluating and developing go-to-market strategies while building awareness and positioning for our company's brand. This role is based in Richmond, VA, and is a hybrid position.
Responsibilities:
Oversee the marketing department, including hiring and mentoring new team members (Marketing Specialist, Graphic/Web Artist)
Develop, execute, and optimize pay-per-click (PPC) campaigns across platforms to maximize ROI and lead generation.
Oversee website inbound lead management, ensuring timely follow-up, qualification, and nurturing of prospects through the sales funnel.
Conduct product demos for prospective and existing clients, identifying upsell opportunities and supporting revenue growth.
Collaborate with the product team to plan and implement go-to-market initiatives for new product launches and enhancements.
Lead and manage social media and digital marketing strategies to build brand awareness, engage target audiences, and drive traffic.
Manage marketing budgets, ensuring efficient allocation of resources.
Oversee HubSpot account management, including website CMS, email marketing, and automation workflows.
Coordinate and attend external conferences.
Conduct customer, brand, and product research to inform strategy and positioning.
Ensure an integrated marketing communication process across all advertising, content marketing, and social media efforts.
Requirements
Bachelor's degree in business, marketing, or related field.
5-10 years of relevant marketing experience, including 2-5 years in SaaS marketing/sales.
Demonstrated success in meeting and exceeding lead generation and conversion targets.
Proficiency with HubSpot Marketing Hub and website CMS platforms.
Proven ability to manage budgets and marketing resources.
Strong project and stakeholder management skills.
Excellent interpersonal, written, and verbal communication skills.
Experience with digital marketing, including social media and content marketing.
Preferred Requirements:
Experience with B2B Marketing and Sales.
MBA or master's degree in business/marketing.
Knowledge of Snowflake data delivery and labor market/talent intelligence software.
Proven track record of management success, including achievement of key KPIs.
SEO optimization expertise.
Chmura is not able to provide sponsorship for this role.
We back our colleagues with the following benefits/programs:
Competitive base salaries
Comprehensive medical, dental, and vision benefits
Life Insurance and Disability Insurance benefits, 100% of the premium paid by Chmura
Up to a 4% Company Match on retirement savings plan
Paid parental leave for expecting parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
Free and confidential support for counseling, personal, and work-related issues through our employer-sponsored Employee Assistance Program.
Employee Development Program
Tuition Reimbursement Program
Employee Parking - paid for by the company
Chmura is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Chmura promotes a drug-free workplace. Chmura will consider for employment, qualified applicants with a criminal history in a manner consistent with the requirements of applicable federal, state, and local laws and regulations regarding criminal background inquiries, including, to the extent applicable, following applicable federal, state, and local laws and regulations regarding criminal background inquiries.
#LI-Hybrid
#LI-CHMURA
Marketing Manager
Digital marketing manager job in Richmond, VA
This employee manages regional marketing workflow by prioritizing, assigning & expediting all marketing production assignments. The position orchestrates the local integration of all functions performed by the corporate marketing department. This position requires basic understanding and knowledge of A/E/C services. The employee manages research, surveying, due diligence procedures, corporate follow-up, and post-mortem procedures to obtain intelligence that leads to the refining and improvement of PBK's marketing techniques and strategies. The Manager is charged with effectively communicating this knowledge to senior architects, engineers, consultants, other managerial staff, and the marketing department. A primary objective of the role is to develop and implement firm-wide processes that incorporate better delivery methods for marketing production.
Your Impact:
* Possesses full authority over all production processes associated with production of responses to Requests for Qualifications (RFQs).
* Direct and oversee the efforts of architects, engineers, consultants and all other staff resources when formulating a coordinated response to best represent the firm's qualifications.
* Works with assigned personnel to maintain creative and written control over the appearance and information used to profile the firm's qualifications.
Here's What You'll Need:
* Degree in Business, Marketing, Communications, Political Science, and/or associated discipline
* Minimum of 1 year of experience managing a team of marketing professionals
* Minimum 4-7 years of experience in the A/E/C industry serving as a marketing professional with control over marketing assignments
* Proficiency in Adobe Creative Suite: InDesign, Illustrator, Acrobat, Photoshop, etc.
* Ability to operate and make decisions independently
* Effectively exercise discretion to design, organize, and oversee production of the firm's marketing materials
* Strong organizational skills
* Ability to work well under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines
* Excellent written and oral communication skills
* Ability to develop written content for qualifications statements that represent PBK's services in a manner that is customized for each opportunity
* Ability to interact with senior management, external client organizations and vendors
* Quality-minded, self-motivated, and team-oriented
Auto-ApplySocial Media Marketing Manager
Digital marketing manager job in Richmond, VA
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
This person will:
Manage social media marketing campaigns and day-to-day activities including:
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a 'Social' way while cultivating leads and sales.
Develop and expand community and/or influencer outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
Design, create and manage promotions and Social ad campaigns.
Manage efforts in building online reviews and reputation.
Social Media Manager
Digital marketing manager job in Richmond, VA
The Doorways is looking for a creative and strategic Social Media Manager to oversee our online presence and engage with our community through various social media platforms. In this role, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our organization's mission and goals. You will manage our social media accounts, create engaging content, and interact with followers to cultivate a strong online community. The ideal candidate has a proven track record in social media management, strong writing and graphic design skills, and a passion for promoting health and wellness initiatives. You will also analyze social media metrics to assess the effectiveness of campaigns and make data-driven decisions for future strategies. At The Doorways, we value innovation and creativity, and we are looking for someone who can bring fresh ideas to our social media efforts while staying true to our brand's voice.
Responsibilities:
Develop and implement a social media strategy that aligns with organizational goals.
Create engaging content, including graphics, videos, and written posts for various platforms.
Manage daily social media interactions and engage with followers in a timely manner.
Monitor social media trends and news to leverage relevant conversations and increase engagement.
Analyze social media metrics to track performance and adjust strategies accordingly.
Collaborate with other departments to ensure cohesive messaging across all channels.
Stay updated on social media best practices and emerging platforms to enhance our online presence.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media management, preferably in a nonprofit or community-focused environment.
Strong writing, editing, and graphic design skills.
Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media management tools.
Ability to analyze and interpret social media metrics to inform strategy.
Excellent communication and interpersonal skills.
Creative thinking and problem-solving abilities.
Brand Marketing Manager
Digital marketing manager job in Richmond, VA
The Brand Marketing Manager is a key member of the marketing team who will work closely with the digital marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for a young and quickly growing brand within the Empower Brands franchise organizations. This position will work closely with franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.
Key Responsibilities:
Franchisee Support & Local Marketing Enablement
Develop templated, scalable marketing plans and toolkits franchisees can adopt locally.
Partner with operations and field marketing to drive adoption and execution of brand initiatives.
Provide franchisees with accessible creative, messaging, and guidance tailored to local needs.
National Brand Campaigns & Creative Development
Lead the planning and execution of brand marketing campaigns across paid, earned, and owned channels.
Own messaging consistency and elevate our brand's voice across touchpoints-from digital to print to field marketing.
Partner with creative, digital, and agency teams to deliver impactful campaigns that drive awareness and preference.
Sales & Tradeshow Support
Collaborate closely with sales teams to align marketing initiatives with revenue goals.
Own marketing support for national and regional tradeshows, including planning, materials, lead capture, and post-event follow-up.
Create sales enablement tools to help differentiate the brand with key commercial audiences.
Communications, PR & Content
Manage public relations efforts, agency partners, and editorial calendar.
Create and maintain branded collateral, presentations, and storytelling assets.
Help define and uphold brand standards across the organization and network.
Collaboration & Performance Management
Align with cross-functional teams across creative, digital, operations, and sales to ensure cohesive execution.
Manage external agencies, freelancers, and marketing vendors as needed.
Track campaign performance and provide insights to drive continuous improvement.
Qualifications:
5+ years of experience in brand marketing, ideally in home service (particularly roofing or HVAC), franchising, or multi-location environments.
Bachelors Degree in Marketing or a related field
Strong understanding of both B2C and B2B marketing principles.
Demonstrated experience developing integrated marketing campaigns.
Proficiency in managing PR, tradeshows, and supporting sales initiatives.
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
Strong communicator who can balance strategic thinking with hands-on execution.
Experience with marketing tools and platforms (e.g., CMS, email, creative tools, project management systems).
Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.
Preferred Experience
Franchising or multi-unit business model experience.
Experience working in a field services category (roofing, construction, plumbing, HVAC, etc.).
Agency or vendor management experience.
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Auto-ApplyMarketing Communications Manager
Digital marketing manager job in Richmond, VA
Here's a revised version tailored for a Marketing Communications Manager role:
Join Our Team as a Marketing Communications Manager!
Are you a strategic storyteller with a passion for branding, content creation, and audience engagement? We are seeking a dynamic Marketing Communications Manager to develop and execute compelling marketing strategies that elevate our brand and drive business success.
Why You'll Love This Role:
🎯 Strategic Impact - Lead marketing communication efforts that enhance brand awareness and engagement.
⏰ Work-Life Balance - Enjoy a flexible schedule with full-time opportunities.
🚀 Career Growth - Access professional development programs and leadership opportunities.
💰 Competitive Compensation - Earn a stable income with performance-based incentives.
Your Responsibilities:
Develop and implement integrated marketing communication strategies across multiple channels.
Create compelling content for websites, email campaigns, social media, and press releases.
Collaborate with cross-functional teams to align messaging with business objectives.
Manage brand voice, ensuring consistency across all marketing materials and communications.
Oversee media relations, PR initiatives, and partnerships to enhance brand visibility.
Analyze marketing campaign performance and optimize strategies for better engagement.
What We're Looking For:
Proven experience as a Marketing Communications Manager or in a similar role.
Strong writing, editing, and storytelling skills.
Proficiency in digital marketing tools, social media management, and content creation platforms.
Ability to develop and execute successful communication campaigns.
Excellent collaboration and project management skills.
Experience in PR, media relations, and brand management is a plus.
Perks & Benefits:
Paid professional development and continuous learning opportunities.
Health insurance and retirement plans.
Performance-based bonuses and recognition programs.
Leadership growth and career advancement opportunities.
🚀 Ready to Make an Impact?
If you're passionate about crafting compelling marketing communications that drive brand success, apply today! Join us and be part of a team that values creativity, strategy, and innovation.
Your journey as a Marketing Communications Manager starts here-let's tell our story together!
Auto-ApplyManager, E-Commerce Platforms
Digital marketing manager job in Glen Allen, VA
At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior, and teamwork. We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years. We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances,401(k), paid vacation, a paid charitable day, a quarterly subsidy to help cover the costs associated with staying fit, the ability to purchase our products at discounted rates, employee recognition, team building activities, a casual dress code, and a hybrid work schedule just to name a few of the advantages of working for this dynamic company.
We're seeking a Manager, eCommerce Platforms to lead the strategy, development, and optimization of our global eCommerce ecosystem. This role blends hands-on technical leadership with strategic oversight to ensure secure, scalable, and high-performing platforms that drive growth and enhance the customer experience.
What You'll Do:
* Lead the design the execution of a modern eCommerce platform strategy aligned with company growth goals.
* Oversee platform architecture, integrations, and performance to deliver reliable, secure, and scalable solutions.
* Drive innovation through headless commerce, APIs, microservices, and cloud-based infrastructure (AWS/Azure).
* Partner with IT, Marketing, Sales, and Operations to align technology capabilities with business objectives.
* Manage vendors, budgets, and technical roadmaps, to optimize value and performance.
* Mentor a cross-functional team, fostering collaboration and agile delivery.
* Monitor KPIs and leverage data insights to enhance platform stability, conversion, and ROI.
What You Bring:
* Bachelor's degree in Computer Science, Information Systems, Engineering, or related field.
* 7+ years in eCommerce technology or platform leadership, including 3+ years leading teams.
* Experience with enterprise commerce platforms (Shopify Plus, Magento, BigCommerce, Sales Commerce Cloud).
* Strong background in API-driven development, CI/CD, containerization (Docker/Kubernetes), and Agile.
* Proven ability to integrate ERP, CRM, analytics, and marketing automation systems.
* Cloud or Agile certifications and/or an MBA a plus.
* Experience in consumer goods, retail or DTC environments preferred.
Why Hamilton Beach
Join a company where technology and innovation meet legacy and trust. You'll lead impactful initiatives that enhance our global customer experience while shaping the future of our eCommerce platforms.
Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit *****************
#LI-CJ1
Strategy & Innovation Director - Digital Solutions
Digital marketing manager job in Richmond, VA
Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered.
Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location will not be considered for employment, unless an accommodation is granted as required by law
The Strategy and Innovation Director - Digital Solutions will oversee strategic alignment, cross-functional planning, and long-term road mapping for medical cost management. This position translates insights and technology into actionable business strategies, coordinates enterprise-wide initiatives, and identifies innovation and growth opportunities. It acts as a bridge between business leadership, analytics, and platform development teams to ensure cohesive and future-oriented execution.
How You Will Make an Impact
* Align strategies with the overarching IT strategies and advancing technology solutions to support business growth and opportunities.
* Supports the commercialized model where Carelon is developing software/portfolios of digital and technical solutions/products.
* Serves as the ambassador for Carelon IT and business units to the Innovation & Digital teams. Assists with transformation stage gates.
* Support IT and business partners with budget management, financial and funding guidance.
* Represent IT in client facing discussions to drive growth & retention.
* Support partner evaluations by connecting IT & Business strategies and influencing adoption of Carelon technology differentiators into overall business strategy to Develop, Implement & Support strategic planning and roadmaps.
* Advancing innovative solutions that support business growth.
* IT partner for business ideation pipeline representing IT in solution ideation sessions.
* Influence the delivery of new technology solutions to market faster.
Minimum Requirements
Requires an BA/BS degree in Information Technology, Computer Science or related field of study and a minimum of 15 years of experience in technology, product management, strategic planning, and/or consulting, or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities, and Experiences
* Experience in a healthcare or health plan environment is strongly preferred.
* Strategic Communication: Expertise in creating compelling narratives and presentations for diverse audiences is strongly preferred.
* Leadership Alignment: Ability to align strategic initiatives with leadership priorities and ensure effective execution is preferred.
* Project Management: Skilled in managing action items, tracking progress, and ensuring timely follow-ups is preferred.
* Collaboration: Proven ability to foster cross-functional collaboration and streamline processes across teams is preferred.
* Innovation and Technology Integration: Strong understanding of IT and business strategy alignment to drive technology adoption and business growth is preferred.
Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact ******************************************** for assistance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
Auto-ApplyFragrance Marketing Manager
Digital marketing manager job in Richmond, VA
The Role You Could Play As the Fragrance Marketing Manager, you will lead the development and execution of fully integrated marketing strategies for MECCA's fragrance category. Bringing together creative flair and strategic precision, you will champion end‑to‑end campaign development; from insight‑driven briefing through to seamless execution across all channels. You will act as both category custodian and brand advocate, representing global and local fragrance partners while ensuring marketing activity is insight‑led, commercially focused, and deeply connected to the MECCA brand and customer.
In this role, you will draw on your understanding of luxury, beauty and cultural trends to elevate category storytelling, strengthen brand equity, and drive both immediate performance and long‑term strategic growth.
You Will Be Responsible For
* Leading the creation and execution of integrated marketing plans across MECCA's fragrance portfolio.
* Partnering closely with global and local fragrance brands to localise strategy, ensuring alignment with MECCA customer insights and ANZ market nuances.
* Driving the end‑to‑end campaign planning process, producing clear, insight‑rich briefs that guide internal creative, social, digital, press, and brand experience teams.
* Translating global brand direction into compelling, locally resonant marketing programs.
* Managing fragrance trade marketing activity, balancing short‑term commercial needs with long‑term brand‑building priorities.
* Identifying opportunities to improve marketing processes, streamline workflows, and enhance cross‑functional collaboration.
* Staying attuned to cultural, luxury, fashion, and beauty trends to inspire creative direction and category storytelling.
* Communicating with clarity and influence across internal and external stakeholders, demonstrating strong judgement and effective prioritisation.
What You Will Bring
As the Fragrance Marketing Manager, you will be MECCA's fragrance marketing expert - skilled at partnering with cross‑functional teams, navigating brand relationships, and delivering imaginative yet commercially grounded marketing executions. You will operate confidently across both strategic and tactical levels, seamlessly blending creative thinking with analytical decision‑making.
You will be able to demonstrate:
* Proven experience developing and delivering integrated, omni‑channel marketing campaigns.
* A background in either agency or client‑side marketing, ideally within beauty, luxury, fragrance, or related categories.
* Strong understanding of local market and customer dynamics, with the ability to translate global brand equity into locally relevant execution.
* Experience working cross‑functionally in fast‑paced environments, with excellent stakeholder management and coordination skills.
* Exceptional briefing capabilities and comfort operating with autonomy.
* A strong balance of creative storytelling and strategic rigor.
* Highly articulate communication skills, with an ability to convey brand narratives-particularly luxury narratives - with clarity and emotional resonance.
* A proactive and improvement‑oriented mindset, always seeking new opportunities, efficiencies, and ways to elevate the category.
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
* Professional development programs and first-class digitised learning offering
* Health and well-being initiatives
* Reward and recognition programs
* Access to bonus and incentive programs
* Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit ************************
#LI-KG1
Auto-ApplyMarketing Manager
Digital marketing manager job in Richmond, VA
Job Description
Job Title: Marketing Manager
Reports To: Chief Operating Officer Department: Marketing Pay Range: $50,000 - $65,000
Position Type: Full-Time Richmond, (Hybrid)
The Marketing Manager is responsible for leading, managing, and holding accountable to the marketing team to deliver high-quality campaigns, content, and initiatives that align with organizational goals. This role integrates the marketing function for both Commonwealth Autism (CA) and Good Foods Grocery (GFG). The Marketing Manager will report to the Chief Operating Officer and manage the members of the marketing team. This role requires strong leadership, project management, and cross-functional collaboration to ensure all marketing efforts effectively support brand awareness, revenue growth, and mission impact, while upholding our company's culture and values.
Key Responsibilities
Lead, Manage, and Accountability (LMA)
Supervise and develop marketing staff, providing clear direction, feedback, and support for professional growth.
Ensure team accountability through regular check-ins, metrics review, and progress tracking.
Foster a collaborative, creative, and performance-driven culture aligned with organizational values and brand identity.
Manage external partners, agencies, and contractors to ensure consistent quality and alignment with brand standards.
Project Management
Oversee the planning, execution, and delivery of all marketing projects, ensuring deadlines and budgets are met.
Implement effective systems for tracking timelines, approvals, and deliverables.
Prioritize competing initiatives and allocate resources efficiently to meet departmental and organizational objectives.
Maintain and optimize project management tools and workflows.
Campaign Oversight
Plan, coordinate, and evaluate marketing campaigns across multiple channels (digital, print, social, events, etc.).
Develop and execute integrated marketing strategies that support fundraising, retail, and programmatic goals.
Monitor campaign performance and ROI; adjust strategies based on data and insights.
Ensure consistent messaging and brand representation across all platforms.
Cross-Department Collaboration
Partner with key departments (Development, Programs, Retail, Operations) to ensure marketing initiatives support organizational priorities.
Collaborate with leadership to develop messaging that aligns with strategic goals and audience needs.
Serve as a bridge between teams to ensure timely communication, alignment, and delivery of shared objectives.
Support company-wide events, initiatives, and communications.
Performance & Budget Oversight
Track and analyze marketing metrics, reporting outcomes to the Director of Marketing and leadership team.
Manage marketing budgets, ensure efficient use of funds, and alignment with strategic priorities.
Identify opportunities for cost savings and improved effectiveness through data-driven decision making.
Regularly review vendor contracts, advertising spends, and media investments.
Qualifications
Bachelor's degree in marketing, Communications, Business, or related field required.
5+ years of marketing experience, including supervisory or project management roles.
Proven ability to lead a team and manage multiple complex projects simultaneously.
Strong written, verbal, and visual communication skills.
Proficiency with marketing tools such as Google Analytics, CRM systems, social media platforms, and project management software.
Experience managing budgets and analyzing marketing performance metrics.
Manager of Business Analytics - Marketing
Digital marketing manager job in Richmond, VA
At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time. Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.
Interested in learning more about how we're transforming the financing experience and joining our team?
What You'll Do
Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level.
In this role, you'll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi's channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives.
This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company-while shaping how we understand, influence, and grow our customer base.
Marketing Analytics & Attribution
* Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
* Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
* Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
* Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.
Experimentation & Insights
* Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages.
* Identify key drivers of engagement, conversion, retention, and reactivation.
* Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership.
Direct-to-Consumer Growth
* Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting.
* Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions.
* Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention.
B2B Support
* Design the B2B analytics roadmap from the ground up.
* Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs.
* Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs.
About You (Qualifications)
* Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)
* 4-6 years of experience in marketing analytics, growth analytics, or a related field
* Sound understanding of attribution models and underlying rationale for various model types
* Strong SQL skills and experience working with large datasets
* Proficiency building dashboards in Tableau, Looker, or similar BI tools
* Experience designing and analyzing A/B tests
* Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up
* Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy
* You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow
* Detail-oriented, proactive, and driven by curiosity and continuous improvement
* Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time.
Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.
Benefits:
At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best:
* Comprehensive medical, dental, and vision coverage
* 20 PTO days + 11 paid holidays
* 401(k) retirement with company matching
* Student Loan & Tuition Reimbursement
* Commuter assistance
* Parental leave (maternal + paternal)
* Inclusion and Associate Engagement Programs
Who we are & what we value:
* We focus on what's most important
* We set clear expectations and deliver
* We embrace challenges to reach our full potential
* We ask, "How can this be better?"
* We move fast together
Auto-ApplyGlobal Marketing Manager - Alternative Fuels
Digital marketing manager job in Richmond, VA
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
Sr. Manager, Medical Distribution Account Marketing
Digital marketing manager job in Richmond, VA
**What Channel Marketing contributes to Cardinal Health** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.
**_Job Summary_**
The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.
**_Responsibilities_**
Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:
Financials and Performance Metrics:
+ Leverage data to understand channel performance and program effectiveness and support decision-making.
+ Monitor product performance metrics and customer satisfaction.
+ Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies:
+ Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments
+ Sales enablement support to accelerate industry growth
+ Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
+ Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
+ Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts:
+ Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy
+ Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
+ Ensure that marketing strategies are effectively executed at the channel level
+ Communicate cross-functionally for strategy refinement
+ Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis:
+ Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
+ Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD
**Qualifications**
+ 8-12 years of experience, preferred
+ Bachelor's degree in related field, or equivalent work experience, preferred
+ Self-motivated, entrepreneurial, independent, driven individual to meet objectives
+ Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
+ Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
+ Ability to influence cross-functional teams without formal authority
+ Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
+ Excellent written and verbal communication skills and comfort presenting to internal and external audiences
+ Must be able to travel up to 25% of the time, including some nights and weekends.
**What is expected of you and others at this level**
+ Manages department operations and supervises professional employees, front line supervisors and/or business support staff
+ Participates in the development of policies and procedures to achieve specific goals
+ Ensures employees operate within guidelines
+ Decisions have a short term impact on work processes, outcomes and customers
+ Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
+ Interactions normally involve resolution of issues related to operations and/or projects
+ Gains consensus from various parties involved
**Anticipated salary range:** $105,100 - $150,100
**Bonus eligible:** Yes
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with my FlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close: 12/19/2025** *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (***************************************************************************************************************************
Vice President of Demand Generation & Account-Based Marketing (ABM)
Digital marketing manager job in Richmond, VA
Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships.
Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.
Responsibilities:
* Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events
* Drives measurable pipeline growth and client engagement through targeted marketing programs
* Optimizes channel performance, ROI, and campaign attribution using analytics and martech
* Develops and scales ABM playbooks in partnership with PMDs and BD Directors
* Leads account-specific marketing programs for top global and regional clients
* Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets
* Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities
* Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns
* Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable
* Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting
* Champions operational excellence, scalability, and agility across all marketing functions
* Develops playbooks, templates, and processes to ensure consistency across practices and regions
* Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue
* Continuously optimizes channels, budgets, and tactics to improve impact and efficiency
* Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity
* Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth
* Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members
* Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
* Leads efforts in attracting, training, retaining, growing and recognizing diverse talent
* Manages conflict effectively and encourages a healthy team environment
* Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
* Takes personal responsibility for fostering a green workplace through sustainable work practices
* Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer
* Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate
* Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements
* Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals
Qualifications:
* Bachelor's degree in Advertising or related degree
* Typically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM
* Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software
* Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
* Prior experience in professional services or design industries
* Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts
* Successful track record with managing a team and performing duties in a fast-paced environment
* Proven ability to design and execute multi-channel, measurable campaigns
* Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority
* Proven ability in identifying issues, determining their cause, developing creative solutions
* Excellent operational mindset with martech, campaign orchestration, and process leadership
* Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication
* Excellent attention to detail and commitment to excellence
* Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team
* Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives
* Strong understanding of data privacy law across the globe
* Strong presentation skills
* Strong organizational skills and the ability to work on multiple projects at the same time
* Ability to partner seamlessly with BD to align marketing activity with client growth
* Ability to thrive in a complex, matrixed global organization
* Ability to influence senior stakeholders across practices, regions, and BD teams
* Ability to measure and report brand performance
* Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
* Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
* Ability to proactively problem solve and apply innovative solutions
* Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
* Ability to effectively meet deadlines at expected quality
* Travel may be required
Base Salary Range: $115k to $175k annually - Chicago, Denver, Los Angeles, New York, San Diego, Seattle and Washington DC locations only.
The estimate displayed represents the general base salary range of candidates hired in the above locations only. We may ultimately pay more or less than the posted range based on the location of the role. Factors that may be used to determine your actual salary may include internal equity, experience, education, specialty and training.
HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees. To learn more about our benefits visit this page.
Application Deadline: 1/1/2026
If you currently work for HKS, please submit your application via the Internal Careers Portal.
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
Brand Marketing Manager
Digital marketing manager job in Richmond, VA
The Brand Marketing Manager is a key member of the marketing team who will work closely with the online marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for one the Empower Brands franchise organizations. This position will work closely with Empower Brands franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.
Key Responsibilities:
Develop and implement comprehensive brand marketing strategies that support business objectives and increase brand equity.
Define & measure local marketing strategy to include messaging, channel, revenue, and spend alignment
Act as primary support person for franchisees for budgeting, planning, and evaluation of marketing efforts.
Build trust with franchisees by actively communicating ongoing initiatives, brand-wide benchmarks, changes to marketing landscape, etc.
Define and maintain consistent brand voice, look, and feel across all channels, ensuring alignment with company values and messaging.
Collaborate with creative, sales, operations, and digital teams to create cohesive and compelling brand experience.
Manage market research and consumer insights to identify trends, opportunities, and customer behaviors that inform marketing strategies.
Lead and facilitate the brand level creative efforts partnering with key stakeholders and creative team to ensure success and communicate results
In conjunction with digital marketing team, analyze campaign performance and brand health metrics, providing regular reporting and insights for optimization.
Hold office hours for franchisees at least once per week
Prepare data and lead presentation of Monthly Marketing Business Reviews
Participate in brand level L10 and FAC meetings
Lead new franchisee marketing training
Review, edit, approve social media content
Monitor franchisee marketing compliance and performance to identify high performers and those needing additional support.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of experience in brand marketing
Franchising or agency experience a plus
Proven success in managing brand campaigns and driving measurable results.
Strong strategic thinking and creative problem-solving abilities.
Excellent project management, organizational, and leadership skills.
Outstanding communication and presentation skills.
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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