Digital marketing manager jobs in Milton, MA - 1,355 jobs

Director, Digital Asset Strategist, Tokenization Ecosystem page is loaded## Director, Digital Asset Strategist, Tokenization Ecosystemlocations: Jersey City, NJ: Boston, MAtime type: Full timeposted on: Posted Yesterdayjob requisition id: 2116271## ## Job Description:**The Role**The Director, Digital Asset Strategist at Fidelity Digital Asset Management (FDAM) will be focused on establishing and building relationships across the crypto-native ecosystem, opening new distribution opportunities for FDAM solutions in tokenized investment products. This role requires a highly skilled leader with a passion for digital assets, markets, and financial services products to contribute to our strategic vision and driving business growth.Key focus areas include the following:* Tokenized Product Distribution: Expanding client presence worldwide by filling near and long-term pipeline, onboarding and funding new clients, developing comprehensive strategy.* Digital Asset Ecosystem Relationship Management: build strategic relationships with digital asset and tokenization market participants at the C-suite/leadership level. Develop cases and cultivate positive relationships across the blockchain ecosystem, representing Fidelity's interests and objectives.* Product Development Feedback: Provide market and client feedback to advise product design and structure. Identifying new use cases for tokenization and developing unique value propositions for clients. Collaborate and influence internal business partners to facilitate product feature and solution building to enhance user experience and satisfaction.* Thought Leadership: Collaborating with investment, research, risk, data science, and marketing in creating and enhancing investment content and thought leadership for product positioning.**The** **Expertise** **and** **Skills** **You** **Bring*** 6+ years of client-facing experience with an understanding of various investment product structures including registered funds and private funds.* Minimum of 3 years of full-time experience in digital assets with a solid understanding of market trends, competitive landscape, innovations and regulatory considerations that could impact digital assets.* Deep knowledge of asset tokenization, smart contracts, and blockchain ecosystems.* Ability to grow existing relationships and establish new ones creatively with emerging client segments and dynamic regulatory environment with changing competitor base.* Track record of collaborating across business units to achieve goals.* Exceptionally strong interpersonal skills in managing internal and external relationships in a proactive, energetic and customer-obsessed way.* Highly effective communicator with excellent writing and presentation skills.* Strong educational credentials: CFA, MBA, or graduate degree or equivalent experience is preferred.* Series 7 & 63 licenses (can be obtained while in role)**The** **Team**Fidelity Digital Asset Management [FDAM] is the investment platform offering digital asset products and services designed to meet the growing needs of Fidelity's retail customers and intermediary and institutional clients.The Digital Asset Strategist team drives business growth across a variety of critical areas of the Fidelity Digital Asset Management (FDAM) business and expands the institutional adoption of FDAM solutions delivered through traditional vehicles (i.e., ETPs) as well as a tokenized structure.The base salary range for this position is $95,000 - $175,000 per year.Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.We offer a wide range of to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.## ## Certifications:Series 07 - FINRA, Series 63 - FINRA## ## Category:## Relationship Management #J-18808-Ljbffr

A global financial services leader is seeking a Director of Digital Products located in Boston, MA. The role involves overseeing a team responsible for defining digital product strategies and enhancing customer experiences. Prospective candidates should possess a Bachelor's degree in Technology, alongside 9+ years of experience in product management and project leadership. A competitive salary range of $131,250 to $240,000 is offered, along with an inclusive benefits package focused on holistic well-being. #J-18808-Ljbffr

Career Opportunities with Americas Test Kitchen America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company's brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact. Key Responsibilities Brand Strategy & Positioning Define and evolve company brand positioning, product positioning, and narrative across platforms. In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs. Oversee consumer-facing marketing communications strategy, ensuring alignment across channels. Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity. Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the company's overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization. Cross-Functional Collaboration Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives. Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences. Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities. Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions Foster a culture of collaboration, innovation, and accountability within the marketing organization. Qualifications 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position. Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact. Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments. World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner. Creative thinker with the ability to translate strategy into compelling consumer experiences. Experience leading and developing creative and social media teams, spanning video and non-video formats Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs Location & Schedule This position is located in our Boston, MA, office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday, and Thursday) in the office and 2 days per week remotely. About America's Test Kitchen The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Why America's Test Kitchen We\'re passionate about cooking, and about creating the best place to work. We\'re small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that\'s how innovation happens in our test kitchen, in our offices, and in life. We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives. #J-18808-Ljbffr

A biotech firm is seeking an Executive Director, Business & Digital Platforms Lead in Waltham, MA. This strategic role is crucial in shaping business systems to enhance patient connectivity and commercial efficiency. Ideally, the candidate should have over 18 years' experience in IT within the biotech or pharma sectors and a Bachelor's degree, with an MBA preferred. The compensation range is $241,000 - $295,000 annually, reflecting the importance of innovation and leadership in this role. #J-18808-Ljbffr

A leading dermatology company is seeking an Associate Director for Digital Field Enablement to enhance customer engagement through digital capabilities. The role involves strategic leadership, program execution, and building organizational adoption of innovative tools. Candidates should have a Bachelor's degree, several years in pharma, and strong experience with Veeva systems. The position is based in Boston, MA and offers a competitive salary along with opportunities for growth. #J-18808-Ljbffr

A global biotechnology company is seeking a strategic marketing leader to lead the US Kidney Digital Marketing. This role involves developing omnichannel strategies to enhance digital customer experiences. The ideal candidate will possess over 10 years of experience in pharmaceutical marketing, specializing in digital strategy, along with strong leadership skills and a proven track record in successful digital campaigns. This position may offer hybrid work options and competitive compensation in the specified salary range. #J-18808-Ljbffr

We're seeking a dynamic, strategic, and hands‑on VP of Marketing to lead and transform all aspects of company marketing in this growth phase. This player‑coach will manage the existing marketing team (content/events/social and demand gen/ rev ops/martech) while growing capabilities, owning strategy, and directly executing initiatives. The VP will expand marketing beyond brand and lead gen into product marketing and sales enablement, collaborating with commercial, product, and executive teams to drive measurable business outcomes. Key Responsibilities Team Leadership & Strategic Vision Develop and execute an integrated marketing strategy that aligns with ProofPilot's business goals and clinical trial technology roadmap. Coach, mentor, and empower direct reports (content/events/social and demand gen/rev ops/martech managers), optimizing role effectiveness and supporting professional growth. Lead team growth planning, identifying capability gaps and recommending new hires or vendors as appropriate. Product Marketing & Sales Enablement Own product marketing, driving positioning, narrative development, go‑to‑market planning for platform releases, and competitive differentiation. Collaborate with sales leadership to create compelling enablement materials, campaign content, and targeted outreach assets that increase win rates and accelerate pipeline momentum. Deliver actionable market, customer, and competitor insights to inform business and product strategy. Demand Generation & Brand Growth Oversee multi-channel demand generation strategies, including digital campaigns, event marketing, ABM, inbound, and outbound efforts. Ensure consistency, quality, and compliance in all external communications-brand, web, social, events, PR, case studies. Evaluate and optimize marketing technology and analytics stacks, reporting on core KPIs and budget outcomes. Marketing Operations & Infrastructure Manage the marketing budget, deploying resources efficiently and identifying opportunities for ROI optimization. Own the martech stack selection, implementation, and improvement to support scaling and integration with sales/CRO/product systems. Stakeholder Collaboration Cross‑functionally collaborate with sales, product management, and executive teams to ensure alignment and support for go‑to‑market priorities. Represent ProofPilot at key industry events, conferences, webinars, and analyst briefings as a commercial thought leader. Ideal Candidate Profile 7+ years B2B SaaS marketing experience, with track record in healthcare, clinical trials, or life sciences. Proven ability to lead small but high‑impact marketing teams and operate as a player‑coach. Strong background in scaling product marketing functions, and supporting sales enablement in complex B2B environments. Hands‑on expertise in demand generation, content creation/event marketing, marketing operations, and martech stack management. Data‑driven decision maker, comfortable with marketing analytics and executive‑level reporting. Outstanding communication, collaboration, and stakeholder management skills. Growth mindset suited to a fast‑paced, high‑growth SaaS company. Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred. #J-18808-Ljbffr

Boston, MA or Newburyport, MA - Full Time (In office Mon‑Thurs, Fri - Remote) Matter is an independent and growing agency unifying PR, creative services, and marketing to develop and execute strategic, content‑rich campaigns that inspire action and drive business through measurable results. From fast‑growth startups to established brands, we work with clients across diverse industries including B2B technology, cybersecurity, healthcare, consumer, and professional services. We're seeking a Director of Digital Marketing to lead and grow Matter's social media, CRM, and email marketing capabilities. This role is responsible for overseeing a high‑performing digital marketing team and setting the vision, elevating the work, and ensuring we deliver best‑in‑class programs for both B2B and consumer brands. Specifically, social media is a significant and fast‑growing area for Matter, and this role is ideal for a leader with deep social expertise who also understands how social fits into a broader digital ecosystem-fueling brand building, thought leadership, community engagement, and measurable business outcomes. The Director of Digital Marketing will be both a strategic leader and a trusted client advisor, with the ability to guide teams and programs at a high level. Social Media Leadership Own and oversee Matter's social media group, setting the strategic direction, standards, and vision for social across the agency. Lead the development and execution of B2B and consumer social media campaigns, from always‑on content to integrated launches and PR‑driven moments. Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans. Partner closely with marketing, PR, and creative teams to develop compelling social‑first content and thought leadership programs. Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform‑specific best practices. Oversee community management strategies, ensuring brands engage authentically, responsively, and consistently with their audiences. Guide teams on social listening, trend identification, and real‑time engagement opportunities that enhance relevance and impact. Stay ahead of platform evolution, algorithms, formats, and emerging channels, continuously raising the bar for innovation and performance. Digital Strategy & Integrated Marketing Play a leadership role in developing digital strategies for clients and prospects, ensuring social media, email, and other digital channels align with broader marketing and PR objectives. Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes and account growth. Act as a trusted advisor to clients, clearly connecting digital programs to business goals and measurable results. CRM, Email & Lifecycle Marketing Oversee strategy and execution for CRM and email marketing programs, including newsletters, nurture campaigns, and CRM setup and optimization. Guide segmentation, personalization, automation, and testing strategies that improve engagement and conversion. Ensure best practices in deliverability, analytics, and continuous optimization. New Business Leadership Support the growth of Matter's social, CRM, and email marketing services by actively participating in the new business process. Serve as a subject‑matter expert on social media and digital marketing in pitches, leading strategy development, recommendations, and client presentations. Collaborate with marketing, PR, and creative leaders to shape integrated proposals that align digital programs with client business challenges. Help identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance‑driven recommendations. Contribute to Matter's marketing and growth efforts by helping develop thought leadership, POVs, case studies, and content that showcase our digital expertise. Measurement, Performance & Optimization Define KPIs and success metrics for social and digital programs, ensuring performance is tracked, analyzed, and clearly communicated to clients. Use insights to optimize content, campaigns, and channel mix in real time. Partner with teams to turn data into actionable recommendations and performance storytelling. Team Leadership & Growth Lead, mentor, and develop a team of digital marketing managers, strategists, and specialists. Foster a collaborative, high‑performing culture that values creativity, accountability, and continuous learning. Establish clear standards, processes, and career paths that support team growth and excellence. Help Matter push forward AI initiatives in the digital marketing areas. Qualifications 8+ years of experience in digital marketing, with deep expertise in social media, ideally within an agency environment. Strong experience across B2B and consumer including social media, content strategy, platform execution, and community management. Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools. Experience leading and mentoring digital marketing teams and overseeing multiple client accounts. Strong understanding of digital analytics, reporting, and optimization. Collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment. Compensation: The salary for this role is $105,000‑130,000 based on experience. Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E‑Verify program. #J-18808-Ljbffr

A dynamic software company based in Boston is looking for a Head of Product to shape product vision and strategy. The role involves managing a team of product managers, engaging with customers, and collaborating with cross-functional teams to drive product innovation. Ideal candidates have a minimum of 5 years in B2B SaaS, strong analytical and leadership skills, and experience with integration platforms. Competitive compensation and equity offered. #J-18808-Ljbffr

Senior Manager, HCP Marketing page is loaded## Senior Manager, HCP Marketinglocations: Boston, MA, UStime type: Full timeposted on: Posted 20 Days Agojob requisition id: R9926We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further - Haemonetics is your employer of choice.## Job DetailsThe Senior Manager, HCP Marketing will support the delivery of the Americas marketing strategy by overseeing development of HCP programs, and ensuring those programs are delivered to customers and monitored for effectiveness. This role will report to the Director of Marketing, Americas.* Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise.* Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed* Translate scientific and clinical insights into compelling, compliant HCP messaging and materials.* Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc.* In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches.* Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions.* Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships.* Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.**Education, Experience & Qualifications*** 7+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of building HCP marketing plans* Previous IVT experience in a marketing, sales, or clinical setting strongly preferred* Life sciences' HCP marketing, industry advocacy and clinical engagement necessary* Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals, including Physicians and Nurses* Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical* Bachelor's degree required, MBA or additional education in life sciences a plus**Pay Transparency:**The base pay actually offered to the successful candidate will take into account, without limitation, the candidate's location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics' employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company's long-term incentive plan, with eligibility and target amount dependent on the role.In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks' vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law, you may contact **************, Monday through Friday, 7:30 a.m. - 5 p.m. ET or email *********************.The base salary range for this role is:$121,286.66-$163,901.95/Annual #J-18808-Ljbffr

Summary of the Role: Senior Marketing Manager, crucial to Wentworth's marketing efforts, will focus on enhancing marketing strategies specifically tailored to the higher education/university sector. This role is central to optimizing outreach and engagement with diverse academic audiences, requiring a deep understanding of student enrollment dynamics, academic communications, and collaboration with university departments. The ideal candidate will bring robust marketing expertise, with a special emphasis on CRM proficiency (HubSpot and Slate experience preferred), campaign performance optimization, content generation, and channel management to significantly elevate Wentworth's various marketing initiatives and contribute to the university's enrollment goals. The Marketing Specialist will be responsible for multiple projects and campaigns while working with minimal supervision. Key Responsibilities: Develop and execute multi-channel marketing strategies for the student recruitment funnel. Create and distribute marketing collateral and content for digital ads, social media, email newsletters, and website. Optimize nurture campaigns and CRM-driven communications. Create, manage, and optimize campaigns in ad networks to generate leads and drive traffic, and measure the impact of those campaigns. Oversee SEO and SEM strategies to optimize the university's digital presence. Utilize SEO tools such as SERanking or SEMRush to conduct keyword research and monitor performance. Contribute to social media platforms, including content calendars, to increase brand engagement and awareness. Conduct market research to stay up-to-date with industry trends and identify new opportunities. Track performance using analytics tools to measure campaign effectiveness. Track, analyze, and report on the effectiveness of marketing campaigns in the academic context. Oversee operational details, such as ticketing systems in the CRM and provide copywriting and design and other areas as needed. Required Qualifications: Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Experience: Substantial experience in marketing, with approximately 5 years of relevant experience preferably in a university or academic setting. Proficiency in CRM management (HubSpot, Slate) tailored for educational marketing. Understanding of MarTech stack and how to use system to communicate. Strong SEO and SEM skills. Strong analytical skills for measuring marketing impact in an admissions environment. Exceptional verbal and written communication skills, both for internal collaboration and student engagement. Ability to think creatively and develop engaging content. Strong project management skills with ability to manage project timelines and budgets. Versatility in managing diverse projects with an eye for educational trends. Creative problem-solving abilities with a focus on omni‑channel marketing strategies. Skilled in fostering a cooperative and supportive working environment. Preferred Qualifications: Proficiency in advanced functions in HubSpot, Google Tag Manager, Zapier, and Slate. Work Environment: This is a hybrid position with at least two days per week in the office. Supervisory Responsibilities: This position will work with vendors and manage those relationships. Position Details: At this time, the university is unable to sponsor applicants for H-1B visas. The job grade for this position is Grade 9. The expected wage range for this position is between $90,000 and $113,000. Inclusive Excellence at Wentworth Inclusive Excellence is one of the four pillars of the Strategic Plan. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth. All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at ***************. Compensation and Benefits Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees. To see the comprehensive benefits package offered to support the best experience for our employees, visit ************************************************ E-Verify for Employment Eligibility Verification (Form I-9) Wentworth participates in E-Verify. E-Verify is an internet‑based system that compares information from your Form I-9 to records available to the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm that you are authorized to work in the United States. #J-18808-Ljbffr

Select how often (in days) to receive an alert: SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies. For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world's leading portfolio of antidotes. Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries. Having the right culture is as important to us as having the right portfolio. We are guided by our four values: We make patients our priority We act with accountability and integrity We work together as one team We look for better ways forward By expanding our reach through selective acquisitions and entering new markets, we're not just supplying medicine; we're improving the standard of care for more patients around the world. Associate Director, Marketing Overview This role can be based in Philadelphia or Boston. This role will report into the Rare Emergency Medicine Head of Marketing. Responsibilities Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics Incorporate feedback and insights to evolve and elevate brand strategy and tactics Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging Execute on the value proposition for the products, including pricing and reimbursement strategies Lead brand budget planning and support annual budget planning to support promotional projects Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s) Speakers' Bureau Management - manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers' Bureaus across products Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs Ensure compliance with all federal, state and local laws regulating commercial activities Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements. Qualifications Bachelors Degree required, MBA preferred 7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market A demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing Track record in creating both personal promotion and non-personal promotion tactics that drive brand growth and aligned to strategy Launch experience preferred or track record accelerating early adoption of brand Experience in hospital selling environment, rare disease, and or/ sales experience preferred Notable history of growing brand revenues and profitability Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources Acumen around all functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc) Proven experience managing complex marketing situations and driving commercial growth Possess the ability and desire to measure and track performance and success of programs/initiatives Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives Knowledge of and experience with market research methodologies and best practices and commercial data sources Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints Proficient and analytical thinking of KPI's strongly preferred Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization. Ability to think creatively and execute on identified brand opportunities that ladder up to brand and/or congress strategy Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal) Proficiency with Microsoft Office, Veeva CRM Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight Excellent interpersonal and communication skills Proven planning and organizational skills A demonstrated high degree of independence and professional maturity. Ability to navigate through ambiguity-establishing procedures where required Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis Company Benefits Hybrid Working Vacation, Personal and Sick time 15 Paid Company Holidays Medical, Dental, Vision and other Voluntary benefits Tuition Assistance Discretionary Bonus Plan Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years. Serb Pharmaceutical is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values. #J-18808-Ljbffr

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Vice President, B2B Marketing page is loaded## Vice President, B2B Marketinglocations: Purchase, New York: Boston, Massachusetts (225 Franklin St): Miami, Florida: Arlington, Virginiatime type: Full timeposted on: Posted Yesterdayjob requisition id: R-265304**Our Purpose***Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.***Title and Summary**### Vice President, B2B Marketing### Overview The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the ‘mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels. Key Responsibilities Strategic Portfolio Leadership • Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach. • Develop and execute data-driven marketing strategies to accelerate portfolio growth. • Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions. • Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas. • Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions. • Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization. Team & Stakeholder Leadership • Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement. • Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact. • Provide clear direction, feedback, and professional development opportunities. Market Expertise & Influence • Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions. • Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution. Performance Management & Measurement • Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations. • Develop and implement measurement frameworks aligning marketing impact with revenue mechanics. • Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement. Collaboration & Cross-Functional Alignment • Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams. • Partner with Services Marketing, Communications, and IMC to launch Tier 1/Big Bet activations and unified narratives. • Ensure seamless communication and alignment of objectives, driving unified marketing strategies. • Develop standardized sales enablement tools and training programs. • Collaborate with channel partners to maximize impact at key events. Innovation & Future-Readiness • Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting. • Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions. • Build and launch a thought leadership engine in partnership with global Advisors and consulting. Requirements • 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments. • Proven success in large, complex matrix organizations and high-growth, customer-centric teams. • Deep understanding of B2B positioning, demand generation, and funnel management. • Experience managing and/or co-owning product/portfolio P&L in a growth business. • Demonstrated team leadership, including managing managers and building high-performing teams. • Exceptional communication, collaboration, and stakeholder management skills. • Ability to prioritize and manage multiple projects in a fast-paced environment. Preferred Qualifications • Experience in marketing, consulting, and SaaS industry. • Experience partnering with major account sales teams. • MBA or advanced degree in marketing or related field.### Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable\_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.### **Corporate Security Responsibility**All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:* Abide by Mastercard's security policies and practices;* Ensure the confidentiality and integrity of the information being accessed;* Report any suspected information security violation or breach, and* Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.### In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.**Pay Ranges**Purchase, New York: $217,000 - $359,000 USD### Arlington, Virginia: #J-18808-Ljbffr

A leading biotechnology company is seeking a Director of Digital Marketing to drive engagement for their kidney portfolio. You will develop omnichannel strategies, collaborate across teams, and leverage data insights to enhance brand impact. Ideal candidates will have over 10 years in pharmaceutical marketing and proven success in digital campaigns. This position offers a hybrid work option and competitive compensation according to skills and experience, along with extensive benefits. #J-18808-Ljbffr

Happy to share some exciting changes over here at Aqua Leisure. We're taking a 50-year legacy and transforming it into something bold and new-a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We're calling it Helio Outdoors. Helio Outdoors is more than just a company with history-it's a brand with momentum. We're breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It's an incredible journey to be a part of. The Helio family of brands: Aqua AIRHEAD Yukon Charlie's Inyo Pools Pureline We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. Our Digital Experience & Social Media Manager supports corporate business objectives to maximize revenue and profit for Helio Outdoors brands. Delivers best-in-class digital experiences through flawless execution in the development and maintenance of Helio Outdoors websites, managing the ecosystem of syndicated user-generated reviews across Helio brands, including vendor management and agency coordination. This role is also responsible for effective CRM campaign management, in concert with agency content teams and Helio sales teams to effectively support new product launches and tent pole promotions as well as routine middle funnel CRM activities that generate sales. Additionally, the role oversees social media strategy and execution across all platforms, including content creation, community engagement, influencer partnerships, and performance analytics to drive brand awareness and customer engagement. Reports campaign performance and data to leadership teams. This is an individual contributor role within the Creative Services & Marketing team based in Stoughton, MA and onsite four days each week. Responsibilities: Websites Responsible for routine website CMS management. Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams. Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements. Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content/merchandising, and other creative images. Create and schedule site updates and edits through website back-end. Collaborate with Sales and Operations to establish and manage product availability. Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch. Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages. Manage video/motion designer and video content for Amazon, Walmart, Clubs, and D2C. Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C. Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance. D2C website updates and promotions. Site email creation, communication design, and implementation. Site addition of new items. Content Development Create and design various content for digital collateral. Ensure projects are completed with high quality and on schedule. Follow brand guidelines to establish creative cohesion. Prioritize and manage multiple projects within design specifications and budget restrictions. Perform retouching and manipulation of images. Work with a wide range of media and use graphic design software. Provide weekly report to Marketing and Sales on initiatives for social media and e-commerce. Social Media Management Responsibilities Develop and execute social media strategies aligned with marketing objectives. Manage all Helio Outdoors social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.). Create, schedule, and publish engaging content across channels. Monitor social media trends and competitor activity to optimize engagement. Respond to comments and messages to maintain community engagement. Track and report social media performance metrics and adjust strategies accordingly. Collaborate with influencers and brand ambassadors to expand reach. Ensure brand consistency across all social media content. Requirements Bachelor's degree. Minimum of four (4) years prior experience in digital marketing, web content management, and social media management. Expert level skill set with Adobe Creative Suite. Intermediate skill level with HTML. Experience managing various social media platforms. Excellent computer skills - high proficiency in Microsoft Office (Excel/Word/PowerPoint). Project management experience and deadline-driven. High attention to detail and accuracy. Excellent verbal and written communication skills. Experience with Artificial Intelligence (AI) tools and techniques a plus.

Title: Marketing Manager (Retail) Employment Type: Contract Status: Accepting Candidates About the role This role leads in-store marketing programs that enhance the customer experience and drive awareness in new and existing markets. You'll partner closely with marketing leadership, creative teams, and agencies to deliver high-impact retail initiatives. Key Responsibilities • Lead retail marketing programs supporting seasonal moments, cause partnerships, and store openings • Manage creative development for signage packages and permanent sign libraries • Oversee execution of new store openings and relocations across owned, earned, and paid channels • Coordinate media trafficking for grand openings with agencies and internal teams • Support store design projects and cross-functional initiatives • Guide and oversee a Marketing Specialist on program execution Qualifications • Bachelor's degree in Marketing, Advertising, Communications, or equivalent experience • 3-5 years of experience in retail or CPG marketing (agency or in-house) • Strong project management and cross-functional collaboration skills • Proven ability to write creative briefs and provide actionable feedback • Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) Compensation (MA Pay Transparency): • Estimated hourly range: $45-$48/hr (W-2) • Final rate within this range will be based on skills, experience, and interview results.

Our retail client is looking for a Marketing Manager with 5+ years' experience for a long term contract; this role is onstie 2 days a week in Framingham and remote the other 3. You'll need previous experience with launching retail signage programs, opening new store locations and in store promotions, and overseeing gift card strategies. Key Responsibilities: You'll be responsible for leading channel marketing strategies, with the intention of driving short- and long-term growth for the brand. As the Marketing Manager, you'll be managing programs designed to enhance the customer experience in store and drive awareness of store in new markets. This includes launching retail signage programs to support key seasonal moments, cause partnerships and other strategic priorities - and overseeing the marketing of new store locations. Other responsibilities include overseeing the gift card strategy, supporting store design initiatives and managing the creative development process for all consumer and associate-facing assets. Additionally, you'll work closely with internal cross-functional partners and agency partners, ensuring marketing efforts align with business objectives and support the brand's overall growth plan. Day in the life: • Partner with the Manager Of Marketing and internal teams to implement annual strategies and plans to enhance the customer experience in retail locations and support new store openings. • Manage the creative development of marketing plans for seasonal sign packages, cause partnership programs, the permanent sign library and other strategic initiatives. • Oversee the Marketing Specialist in the coordination and execution of the marketing strategy for new store openings and relocations across all owned, earned and paid marketing channels. • Oversee media trafficking for Grand Openings in partnership with creative agency and internal media and digital marketing teams • Support Manager with the coordination and execution of store design projects • Manage the creative development of the gift cards for both stores and site in partnership with Store Operations • Work closely with Loyalty team on the development and execution of programs/projects • Foster positive relationships with Store Operations and the Field to develop communications of key marketing programs and drive Associate engagement • Manages internal reporting including monthly retail marketing plans, grand opening media plans and recaps • Maintains, monitors, and reports the retail Marketing budget • Special projects as assigned Qualifications • Bachelor's degree in advertising, marketing or communications or equivalent experience • 4+ years of Marketing experience for an advertising agency or CPG/retail business • Strong project management and communication skills • Ability to work independently and integrate quickly into an established team. • Ability to write creative briefs and deliver actionable feedback to creative teams. Ensure all creative aligns with brand identity and ladders up to key marketing objectives. • Ability to supervise and support a direct report on day-to-day responsibilities and workflow. • Excellent written and verbal communication skills • Strong interpersonal skills resulting in effective communication and collaboration. • Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook • Ability to build relationships with all levels within an organization. • Ability to be proactive and navigate ambiguity. • Deep listening and inquiry • Collaborative, participatory decision-maker with a drive for results • Innovative, calculated risk-taker who learns from mistakes.

A global financial services firm is seeking a Director, Digital Products in Boston who will oversee digital product strategy to enhance customer experiences. This role requires leading a team, conducting competitive research, and collaborating with external partners. Candidates should have a Bachelor's degree in a technology-related field and over 9 years of related experience. The firm offers a competitive salary range between $131,250 and $240,000 and values innovation and teamwork. #J-18808-Ljbffr