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Digital media executive vs account executive, advertising & sales

The differences between digital media executives and account executives, advertising & sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an account executive, advertising & sales. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an account executive, advertising & sales are media sales, ROI, and business development.

Digital media executive vs account executive, advertising & sales overview

Digital Media ExecutiveAccount Executive, Advertising & Sales
Yearly salary$65,656$54,495
Hourly rate$31.57$26.20
Growth rate-8%-8%
Number of jobs87,793132,711
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age4444
Years of experience44

Digital media executive vs account executive, advertising & sales salary

Digital media executives and account executives, advertising & sales have different pay scales, as shown below.

Digital Media ExecutiveAccount Executive, Advertising & Sales
Average salary$65,656$54,495
Salary rangeBetween $44,000 And $96,000Between $33,000 And $88,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between digital media executive and account executive, advertising & sales education

There are a few differences between a digital media executive and an account executive, advertising & sales in terms of educational background:

Digital Media ExecutiveAccount Executive, Advertising & Sales
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs account executive, advertising & sales demographics

Here are the differences between digital media executives' and account executives, advertising & sales' demographics:

Digital Media ExecutiveAccount Executive, Advertising & Sales
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 37.1% Female, 62.9%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and account executive, advertising & sales duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Show more

Digital media executive vs account executive, advertising & sales skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%