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Digital media executive vs advertising consultant

The differences between digital media executives and advertising consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising consultant. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising consultant are sales territory, SEO, and cold calls.

Digital media executive vs advertising consultant overview

Digital Media ExecutiveAdvertising Consultant
Yearly salary$65,656$43,405
Hourly rate$31.57$20.87
Growth rate-8%-8%
Number of jobs87,79362,538
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Average age4444
Years of experience44

Digital media executive vs advertising consultant salary

Digital media executives and advertising consultants have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Consultant
Average salary$65,656$43,405
Salary rangeBetween $44,000 And $96,000Between $21,000 And $87,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between digital media executive and advertising consultant education

There are a few differences between a digital media executive and an advertising consultant in terms of educational background:

Digital Media ExecutiveAdvertising Consultant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising consultant demographics

Here are the differences between digital media executives' and advertising consultants' demographics:

Digital Media ExecutiveAdvertising Consultant
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 51.9% Female, 48.1%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising consultant duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
  • Show more

Digital media executive vs advertising consultant skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%