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Digital media executive vs advertising coordinator

The differences between digital media executives and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising coordinator. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Digital media executive vs advertising coordinator overview

Digital Media ExecutiveAdvertising Coordinator
Yearly salary$65,656$47,872
Hourly rate$31.57$23.02
Growth rate-8%-8%
Number of jobs87,79326,449
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4444
Years of experience44

Digital media executive vs advertising coordinator salary

Digital media executives and advertising coordinators have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Coordinator
Average salary$65,656$47,872
Salary rangeBetween $44,000 And $96,000Between $36,000 And $62,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-AACSB
Best paying industry-Real Estate

Differences between digital media executive and advertising coordinator education

There are a few differences between a digital media executive and an advertising coordinator in terms of educational background:

Digital Media ExecutiveAdvertising Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising coordinator demographics

Here are the differences between digital media executives' and advertising coordinators' demographics:

Digital Media ExecutiveAdvertising Coordinator
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising coordinator duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Digital media executive vs advertising coordinator skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%