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Digital media executive vs advertising executive

The differences between digital media executives and advertising executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising executive. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $58,126 average annual salary of an advertising executive.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising executive are sales presentations, real estate, and cold calls.

Digital media executive vs advertising executive overview

Digital Media ExecutiveAdvertising Executive
Yearly salary$65,656$58,126
Hourly rate$31.57$27.95
Growth rate-8%-8%
Number of jobs87,79369,840
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Average age4444
Years of experience44

Digital media executive vs advertising executive salary

Digital media executives and advertising executives have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Executive
Average salary$65,656$58,126
Salary rangeBetween $44,000 And $96,000Between $42,000 And $80,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between digital media executive and advertising executive education

There are a few differences between a digital media executive and an advertising executive in terms of educational background:

Digital Media ExecutiveAdvertising Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising executive demographics

Here are the differences between digital media executives' and advertising executives' demographics:

Digital Media ExecutiveAdvertising Executive
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.2% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising executive duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising executive example responsibilities.

  • Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
  • Proofread and input data from customer contracts and advertising artwork into system.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Proofread all Spanish-language materials and coordinate certification with translation agency.
  • Show more

Digital media executive vs advertising executive skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising executive skills
  • Sales Presentations, 7%
  • Real Estate, 7%
  • Cold Calls, 6%
  • SEO, 5%
  • Search Engine, 4%
  • Business Development, 4%