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Digital media executive vs advertising representative

The differences between digital media executives and advertising representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising representative. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $45,663 average annual salary of an advertising representative.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising representative are customer service, sales presentations, and local businesses.

Digital media executive vs advertising representative overview

Digital Media ExecutiveAdvertising Representative
Yearly salary$65,656$45,663
Hourly rate$31.57$21.95
Growth rate-8%-8%
Number of jobs87,79382,784
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 68%
Average age4444
Years of experience44

Digital media executive vs advertising representative salary

Digital media executives and advertising representatives have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Representative
Average salary$65,656$45,663
Salary rangeBetween $44,000 And $96,000Between $32,000 And $64,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between digital media executive and advertising representative education

There are a few differences between a digital media executive and an advertising representative in terms of educational background:

Digital Media ExecutiveAdvertising Representative
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising representative demographics

Here are the differences between digital media executives' and advertising representatives' demographics:

Digital Media ExecutiveAdvertising Representative
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 37.8% Female, 62.2%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.4% Unknown, 4.1% Hispanic or Latino, 13.2% Asian, 4.7% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising representative duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising representative example responsibilities.

  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Educate business owners on search engines (yahoo, google, etc . )

Digital media executive vs advertising representative skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising representative skills
  • Customer Service, 21%
  • Sales Presentations, 15%
  • Local Businesses, 12%
  • Cold Calls, 9%
  • Real Estate, 5%
  • Inbound Calls, 3%