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Digital media executive vs advertising sales

The differences between digital media executives and advertising sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising sales. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $65,656 average annual salary of a digital media executive.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising sales are media sales, business relationships, and business development.

Digital media executive vs advertising sales overview

Digital Media ExecutiveAdvertising Sales
Yearly salary$65,656$73,239
Hourly rate$31.57$35.21
Growth rate-8%-8%
Number of jobs87,793132,877
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Average age4444
Years of experience44

Digital media executive vs advertising sales salary

Digital media executives and advertising sales have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Sales
Average salary$65,656$73,239
Salary rangeBetween $44,000 And $96,000Between $58,000 And $91,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-eBay
Best paying industry-Transportation

Differences between digital media executive and advertising sales education

There are a few differences between a digital media executive and an advertising sales in terms of educational background:

Digital Media ExecutiveAdvertising Sales
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising sales demographics

Here are the differences between digital media executives' and advertising sales' demographics:

Digital Media ExecutiveAdvertising Sales
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 47.8% Female, 52.2%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising sales duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising sales example responsibilities.

  • Operate Salesforce and manage opportunities accordingly.
  • Present an advertisement solution with an attainable ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Educate business owners on search engines (yahoo, google, etc . )

Digital media executive vs advertising sales skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising sales skills
  • Media Sales, 20%
  • Business Relationships, 12%
  • Business Development, 10%
  • Newspapers, 10%
  • SEO, 10%
  • Real Estate, 6%