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Digital media executive vs advertising sales executive

The differences between digital media executives and advertising sales executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising sales executive. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising sales executive are real estate, outbound calls, and CRM.

Digital media executive vs advertising sales executive overview

Digital Media ExecutiveAdvertising Sales Executive
Yearly salary$65,656$51,718
Hourly rate$31.57$24.86
Growth rate-8%-8%
Number of jobs87,793209,712
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4444
Years of experience44

Digital media executive vs advertising sales executive salary

Digital media executives and advertising sales executives have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Sales Executive
Average salary$65,656$51,718
Salary rangeBetween $44,000 And $96,000Between $39,000 And $67,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Yelp
Best paying industry-Government

Differences between digital media executive and advertising sales executive education

There are a few differences between a digital media executive and an advertising sales executive in terms of educational background:

Digital Media ExecutiveAdvertising Sales Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising sales executive demographics

Here are the differences between digital media executives' and advertising sales executives' demographics:

Digital Media ExecutiveAdvertising Sales Executive
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 39.1% Female, 60.9%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising sales executive duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising sales executive example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
  • Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
  • Update and maintain all account history and activity reports through CRM database.
  • Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
  • Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
  • Show more

Digital media executive vs advertising sales executive skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising sales executive skills
  • Real Estate, 21%
  • Outbound Calls, 8%
  • CRM, 8%
  • Business Development, 7%
  • Digital Marketing, 7%
  • Media Sales, 4%