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Digital media executive vs advertising specialist

The differences between digital media executives and advertising specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising specialist. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $50,237 average annual salary of an advertising specialist.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising specialist are digital marketing, google analytics, and google adwords.

Digital media executive vs advertising specialist overview

Digital Media ExecutiveAdvertising Specialist
Yearly salary$65,656$50,237
Hourly rate$31.57$24.15
Growth rate-8%-8%
Number of jobs87,79329,779
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age4444
Years of experience44

Digital media executive vs advertising specialist salary

Digital media executives and advertising specialists have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Specialist
Average salary$65,656$50,237
Salary rangeBetween $44,000 And $96,000Between $36,000 And $69,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Chegg
Best paying industry--

Differences between digital media executive and advertising specialist education

There are a few differences between a digital media executive and an advertising specialist in terms of educational background:

Digital Media ExecutiveAdvertising Specialist
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising specialist demographics

Here are the differences between digital media executives' and advertising specialists' demographics:

Digital Media ExecutiveAdvertising Specialist
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising specialist duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising specialist example responsibilities.

  • Manage accounts to ensure an increase in campaign performance and ROI.
  • Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
  • Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
  • Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.
  • Create and implement strategic SEM advertising plans and launch campaigns.
  • Analyze ROI to identify trends and opportunities for future campaigns.
  • Show more

Digital media executive vs advertising specialist skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising specialist skills
  • Digital Marketing, 22%
  • Google Analytics, 11%
  • Google Adwords, 7%
  • Facebook, 7%
  • SEO, 4%
  • Marketing Campaigns, 4%