Post job

Digital media executive vs digital account executive

The differences between digital media executives and digital account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and a digital account executive. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $54,225 average annual salary of a digital account executive.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for a digital account executive are digital marketing, digital account, and salesforce.

Digital media executive vs digital account executive overview

Digital Media ExecutiveDigital Account Executive
Yearly salary$65,656$54,225
Hourly rate$31.57$26.07
Growth rate-8%-8%
Number of jobs87,793115,671
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 86%
Average age4444
Years of experience44

Digital media executive vs digital account executive salary

Digital media executives and digital account executives have different pay scales, as shown below.

Digital Media ExecutiveDigital Account Executive
Average salary$65,656$54,225
Salary rangeBetween $44,000 And $96,000Between $31,000 And $93,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Databricks
Best paying industry-Technology

Differences between digital media executive and digital account executive education

There are a few differences between a digital media executive and a digital account executive in terms of educational background:

Digital Media ExecutiveDigital Account Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 86%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs digital account executive demographics

Here are the differences between digital media executives' and digital account executives' demographics:

Digital Media ExecutiveDigital Account Executive
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 50.0% Female, 50.0%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and digital account executive duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Digital account executive example responsibilities.

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
  • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
  • Manage book of business through SalesForce.com
  • Develop & implement high impact customize multimedia solutions to maximize ROI.
  • Show more

Digital media executive vs digital account executive skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common digital account executive skills
  • Digital Marketing, 17%
  • Digital Account, 11%
  • Salesforce, 6%
  • Search Engine Marketing, 6%
  • CRM, 6%
  • Website Development, 5%