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Digital media executive vs digital marketing specialist

The differences between digital media executives and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media executive, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Digital media executive vs digital marketing specialist overview

Digital Media ExecutiveDigital Marketing Specialist
Yearly salary$65,656$60,359
Hourly rate$31.57$29.02
Growth rate-8%19%
Number of jobs87,79394,029
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Average age4437
Years of experience46

Digital media executive vs digital marketing specialist salary

Digital media executives and digital marketing specialists have different pay scales, as shown below.

Digital Media ExecutiveDigital Marketing Specialist
Average salary$65,656$60,359
Salary rangeBetween $44,000 And $96,000Between $44,000 And $81,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Finance

Differences between digital media executive and digital marketing specialist education

There are a few differences between a digital media executive and a digital marketing specialist in terms of educational background:

Digital Media ExecutiveDigital Marketing Specialist
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Digital media executive vs digital marketing specialist demographics

Here are the differences between digital media executives' and digital marketing specialists' demographics:

Digital Media ExecutiveDigital Marketing Specialist
Average age4437
Gender ratioMale, 54.4% Female, 45.6%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between digital media executive and digital marketing specialist duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
  • Show more

Digital media executive vs digital marketing specialist skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%