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The differences between digital media interns and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media internship and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $32,033 average annual salary of a digital media internship.
The top three skills for a digital media internship include video content, facebook and digital marketing. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Digital Media Internship | Media Planner | |
| Yearly salary | $32,033 | $58,044 |
| Hourly rate | $15.40 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 72,449 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Digital media interns and media planners have different pay scales, as shown below.
| Digital Media Internship | Media Planner | |
| Average salary | $32,033 | $58,044 |
| Salary range | Between $24,000 And $41,000 | Between $48,000 And $69,000 |
| Highest paying City | McLean, VA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | HP | RPA |
| Best paying industry | Non Profits | Professional |
There are a few differences between a digital media internship and a media planner in terms of educational background:
| Digital Media Internship | Media Planner | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media interns' and media planners' demographics:
| Digital Media Internship | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |