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Director, corporate communications vs public information officer

The differences between directors, corporate communications and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director, corporate communications and a public information officer. Additionally, a director, corporate communications has an average salary of $104,820, which is higher than the $56,725 average annual salary of a public information officer.

The top three skills for a director, corporate communications include corporate communications, external communications and press releases. The most important skills for a public information officer are press releases, web content, and community outreach.

Director, corporate communications vs public information officer overview

Director, Corporate CommunicationsPublic Information Officer
Yearly salary$104,820$56,725
Hourly rate$50.39$27.27
Growth rate8%8%
Number of jobs34,978129,237
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a director, corporate communications do?

Corporate communications directors are responsible for supervising all official communications for their organization, including emails, press releases, responses to media inquiries, and through other formats. As top-level managers, they oversee middle managers and work with a communications staff, ensuring that all communications deliver a consistent message that is equivalent to the corporate philosophy and branding. Their duties include analyzing communications strategies and policies to examine their effectiveness. Also, they set up and implement communications policies and determine official formatting for documents. Additionally, they collaborate with different departments to ascertain communications' needs and develop plans to resolve those needs.

What does a public information officer do?

The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

Director, corporate communications vs public information officer salary

Directors, corporate communications and public information officers have different pay scales, as shown below.

Director, Corporate CommunicationsPublic Information Officer
Average salary$104,820$56,725
Salary rangeBetween $64,000 And $169,000Between $38,000 And $83,000
Highest paying CitySan Francisco, CAFairfield, CA
Highest paying stateCaliforniaDelaware
Best paying companyJuniper NetworksCity of Fairfield
Best paying industryFinanceProfessional

Differences between director, corporate communications and public information officer education

There are a few differences between a director, corporate communications and a public information officer in terms of educational background:

Director, Corporate CommunicationsPublic Information Officer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeMassachusetts Institute of TechnologyNorthwestern University

Director, corporate communications vs public information officer demographics

Here are the differences between directors, corporate communications' and public information officers' demographics:

Director, Corporate CommunicationsPublic Information Officer
Average age4242
Gender ratioMale, 45.2% Female, 54.8%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director, corporate communications and public information officer duties and responsibilities

Director, corporate communications example responsibilities.

  • Tie CRM to marketing to manage ROI.
  • Programme and manage Immanuel s website, YouTube and social media pages.
  • Lead advertising programs in the Americas, Europe, and Asia/Pacific regions.
  • Manage SEO as well as all external customer-facing communications.
  • Manage execution of all marketing programs for the Americas including coordinating a global cast of contractors and internal marketing specialists.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Public information officer example responsibilities.

  • Manage agency's social media pages (Facebook/Twitter).
  • Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
  • Serve as college spokesperson managing crisis communications.
  • Lead implementation of a robust membership database to support organization strategy and decision making.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Create and maintain the college's blackboard intranet site.
  • Show more

Director, corporate communications vs public information officer skills

Common director, corporate communications skills
  • Corporate Communications, 9%
  • External Communications, 7%
  • Press Releases, 7%
  • Strategic Communications, 6%
  • Crisis Communications, 5%
  • Employee Engagement, 3%
Common public information officer skills
  • Press Releases, 16%
  • Web Content, 10%
  • Community Outreach, 5%
  • Press Conferences, 4%
  • Graphic Design, 4%
  • Emergency Operations, 4%

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