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The differences between directors, corporate communications and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director, corporate communications and a public relations manager. Additionally, a director, corporate communications has an average salary of $104,820, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a director, corporate communications include corporate communications, external communications and press releases. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Director, Corporate Communications | Public Relations Manager | |
| Yearly salary | $104,820 | $91,426 |
| Hourly rate | $50.39 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 34,978 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Corporate communications directors are responsible for supervising all official communications for their organization, including emails, press releases, responses to media inquiries, and through other formats. As top-level managers, they oversee middle managers and work with a communications staff, ensuring that all communications deliver a consistent message that is equivalent to the corporate philosophy and branding. Their duties include analyzing communications strategies and policies to examine their effectiveness. Also, they set up and implement communications policies and determine official formatting for documents. Additionally, they collaborate with different departments to ascertain communications' needs and develop plans to resolve those needs.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Directors, corporate communications and public relations managers have different pay scales, as shown below.
| Director, Corporate Communications | Public Relations Manager | |
| Average salary | $104,820 | $91,426 |
| Salary range | Between $64,000 And $169,000 | Between $64,000 And $128,000 |
| Highest paying City | San Francisco, CA | Las Vegas, NV |
| Highest paying state | California | Nevada |
| Best paying company | Juniper Networks | |
| Best paying industry | Finance | Technology |
There are a few differences between a director, corporate communications and a public relations manager in terms of educational background:
| Director, Corporate Communications | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between directors, corporate communications' and public relations managers' demographics:
| Director, Corporate Communications | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 45.2% Female, 54.8% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |