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Director of art marketing vs head of marketing

The differences between directors of art marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a director of art marketing, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $71,829 average annual salary of a director of art marketing.

The top three skills for a director of art marketing include graphic design, product photography and art direction. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director of art marketing vs head of marketing overview

Director Of Art MarketingHead Of Marketing
Yearly salary$71,829$137,829
Hourly rate$34.53$66.26
Growth rate4%10%
Number of jobs78,66392,557
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Average age4039
Years of experience610

Director of art marketing vs head of marketing salary

Directors of art marketing and heads of marketing have different pay scales, as shown below.

Director Of Art MarketingHead Of Marketing
Average salary$71,829$137,829
Salary rangeBetween $44,000 And $116,000Between $93,000 And $203,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Media

Differences between director of art marketing and head of marketing education

There are a few differences between a director of art marketing and a head of marketing in terms of educational background:

Director Of Art MarketingHead Of Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Most common majorGraphic DesignBusiness
Most common collegeHarvard UniversityUniversity of Georgia

Director of art marketing vs head of marketing demographics

Here are the differences between directors of art marketing' and heads of marketing' demographics:

Director Of Art MarketingHead Of Marketing
Average age4039
Gender ratioMale, 53.3% Female, 46.7%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.5% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage11%10%

Differences between director of art marketing and head of marketing duties and responsibilities

Director of art marketing example responsibilities.

  • Manage PPC ads, including copywriting, ad budget, destination URL and keywords.
  • Lead comprehensive rebranding initiative to build brand equity.
  • Re-Design and populate entire website, including all coding (html).
  • Coordinate the preparation of the company's marketing material, e-flyers and PowerPoint presentations.
  • Develop and design html email blasts and coordinate distribution to clients, partners and stakeholders.
  • Create and design promotional advertising for restaurants including logos, brochures, stationary programs, bus stop billboards and marketing promotions.
  • Show more

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Director of art marketing vs head of marketing skills

Common director of art marketing skills
  • Graphic Design, 11%
  • Product Photography, 9%
  • Art Direction, 6%
  • Email Campaigns, 6%
  • Brochures, 6%
  • Website Design, 5%
Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%

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