Director of art marketing vs senior art director

The differences between directors of art marketing and senior art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director of art marketing and a senior art director. Additionally, a senior art director has an average salary of $103,294, which is higher than the $71,829 average annual salary of a director of art marketing.

The top three skills for a director of art marketing include graphic design, product photography and art direction. The most important skills for a senior art director are graphic design, photography, and creative concepts.

Director of art marketing vs senior art director overview

	Director Of Art Marketing	Senior Art Director
Yearly salary	$71,829	$103,294
Hourly rate	$34.53	$49.66
Growth rate	4%	4%
Number of jobs	78,663	9,098
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Average age	40	40
Years of experience	6	6

Director of art marketing vs senior art director salary

Directors of art marketing and senior art directors have different pay scales, as shown below.

	Director Of Art Marketing	Senior Art Director
Average salary	$71,829	$103,294
Salary range	Between $44,000 And $116,000	Between $63,000 And $167,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	DoorDash
Best paying industry	-	Professional

Differences between director of art marketing and senior art director education

There are a few differences between a director of art marketing and a senior art director in terms of educational background:

	Director Of Art Marketing	Senior Art Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Most common major	Graphic Design	Graphic Design
Most common college	Harvard University	Harvard University

Director of art marketing vs senior art director demographics

Here are the differences between directors of art marketing' and senior art directors' demographics:

	Director Of Art Marketing	Senior Art Director
Average age	40	40
Gender ratio	Male, 53.3% Female, 46.7%	Male, 65.4% Female, 34.6%
Race ratio	Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 7.7% White, 67.5% American Indian and Alaska Native, 0.6%	Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 13.9% Asian, 7.5% White, 68.1% American Indian and Alaska Native, 0.6%
LGBT Percentage	11%	11%

Differences between director of art marketing and senior art director duties and responsibilities

Director of art marketing example responsibilities.

Manage PPC ads, including copywriting, ad budget, destination URL and keywords.
Lead comprehensive rebranding initiative to build brand equity.
Re-Design and populate entire website, including all coding (html).
Coordinate the preparation of the company's marketing material, e-flyers and PowerPoint presentations.
Develop and design html email blasts and coordinate distribution to clients, partners and stakeholders.
Create and design promotional advertising for restaurants including logos, brochures, stationary programs, bus stop billboards and marketing promotions.

Senior art director example responsibilities.

Manage and direct interaction designers, marketing designers, HTML production and user research teams.
Direct and manage all photography including composition, talent acquisition and photo manipulation.
Design materials including POS, mailings, brochures, posters, flyers and other collateral materials.
Create flyers, show cards, and prepare artwork and media files for exhibitions director.
Design wire frames and work on UX design issues and working with development team to ensure integration.
Assist in all stages of the marketing and design process, from initial brainstorm meetings to final production.

Director of art marketing vs senior art director skills

Common director of art marketing skills

Graphic Design, 11%
Product Photography, 9%
Art Direction, 6%
Email Campaigns, 6%
Brochures, 6%
Website Design, 5%

Common senior art director skills

Graphic Design, 9%
Photography, 9%
Creative Concepts, 7%
Sketch, 7%
Digital Marketing, 6%
Adobe Creative Suite, 5%

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Director Of Art Marketing
Director Of Art Marketing vs Senior Art Director

Updated January 8, 2025

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