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Director of institutional giving vs director of marketing and public relations

The differences between directors of institutional giving and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of institutional giving and a director of marketing and public relations. Additionally, a director of institutional giving has an average salary of $99,438, which is higher than the $86,626 average annual salary of a director of marketing and public relations.

The top three skills for a director of institutional giving include capital campaign, strategic plan and financial support. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.

Director of institutional giving vs director of marketing and public relations overview

Director Of Institutional GivingDirector Of Marketing And Public Relations
Yearly salary$99,438$86,626
Hourly rate$47.81$41.65
Growth rate8%8%
Number of jobs7,32694,651
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4242
Years of experience44

Director of institutional giving vs director of marketing and public relations salary

Directors of institutional giving and directors of marketing and public relations have different pay scales, as shown below.

Director Of Institutional GivingDirector Of Marketing And Public Relations
Average salary$99,438$86,626
Salary rangeBetween $66,000 And $147,000Between $58,000 And $129,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Control4
Best paying industry-Health Care

Differences between director of institutional giving and director of marketing and public relations education

There are a few differences between a director of institutional giving and a director of marketing and public relations in terms of educational background:

Director Of Institutional GivingDirector Of Marketing And Public Relations
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Director of institutional giving vs director of marketing and public relations demographics

Here are the differences between directors of institutional giving' and directors of marketing and public relations' demographics:

Director Of Institutional GivingDirector Of Marketing And Public Relations
Average age4242
Gender ratioMale, 26.2% Female, 73.8%Male, 32.9% Female, 67.1%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director of institutional giving and director of marketing and public relations duties and responsibilities

Director of institutional giving example responsibilities.

  • Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
  • Coordinate among cross-functional business departments including investor relations, risk, trading desk, compliance, tax/accounting, and portfolio administration.
  • Implement an annual fund and membership telemarketing efforts.

Director of marketing and public relations example responsibilities.

  • Create and manage online advertising (web banners, PPC campaigns, behavioral and re-targeting campaigns).
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct all social media, with innovative strategies such as Facebook, twitter, LinkedIn, etc.
  • Establish and grow Instagram account to 11.4K+ followers in 2 years.
  • Cultivate online reviews on Google and Facebook to promote trust and goodwill with prospective customers.
  • Develop company website including virtual tour, professional photography and SEO campaign to increase online presence and practice expansion.
  • Show more

Director of institutional giving vs director of marketing and public relations skills

Common director of institutional giving skills
  • Capital Campaign, 26%
  • Strategic Plan, 20%
  • Financial Support, 14%
  • Financial Reports, 10%
  • Development Committee, 8%
  • Family Foundations, 6%
Common director of marketing and public relations skills
  • Digital Marketing, 10%
  • Marketing Campaigns, 9%
  • Marketing Mix, 7%
  • Web Content, 6%
  • Social Media Marketing, 5%
  • Press Releases, 4%

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