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Director strategic communications vs community relations director

The differences between directors strategic communications and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director strategic communications and a community relations director. Additionally, a director strategic communications has an average salary of $105,320, which is higher than the $96,788 average annual salary of a community relations director.

The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a community relations director are community relations, community events, and memory care.

Director strategic communications vs community relations director overview

Director Strategic CommunicationsCommunity Relations Director
Yearly salary$105,320$96,788
Hourly rate$50.63$46.53
Growth rate8%8%
Number of jobs30,74633,569
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a director strategic communications do?

A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Director strategic communications vs community relations director salary

Directors strategic communications and community relations directors have different pay scales, as shown below.

Director Strategic CommunicationsCommunity Relations Director
Average salary$105,320$96,788
Salary rangeBetween $66,000 And $167,000Between $61,000 And $152,000
Highest paying CityCarson City, NVNew York, NY
Highest paying stateNevadaNew York
Best paying companyThe Hatcher GroupZoho
Best paying industryProfessionalManufacturing

Differences between director strategic communications and community relations director education

There are a few differences between a director strategic communications and a community relations director in terms of educational background:

Director Strategic CommunicationsCommunity Relations Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeStanford UniversityStanford University

Director strategic communications vs community relations director demographics

Here are the differences between directors strategic communications' and community relations directors' demographics:

Director Strategic CommunicationsCommunity Relations Director
Average age4242
Gender ratioMale, 61.7% Female, 38.3%Male, 25.8% Female, 74.2%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director strategic communications and community relations director duties and responsibilities

Director strategic communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Support principal's digital presence, including Facebook.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Perform all aspects of CLETS / NCIC data entry / inquiry
  • Direct company communications and publications including brand messaging and design, copywriting, media relations, and website content.

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Director strategic communications vs community relations director skills

Common director strategic communications skills
  • Project Management, 11%
  • Business Development, 8%
  • Professional Development, 8%
  • C-Suite, 7%
  • Executive Leadership, 7%
  • Leveraged, 7%
Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%

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