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Director strategic communications vs director of communications and marketing

The differences between directors strategic communications and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director strategic communications, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director strategic communications has an average salary of $105,320, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director strategic communications vs director of communications and marketing overview

Director Strategic CommunicationsDirector Of Communications And Marketing
Yearly salary$105,320$87,324
Hourly rate$50.63$41.98
Growth rate8%10%
Number of jobs30,746109,600
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Average age4239
Years of experience410

What does a director strategic communications do?

A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director strategic communications vs director of communications and marketing salary

Directors strategic communications and directors of communications and marketing have different pay scales, as shown below.

Director Strategic CommunicationsDirector Of Communications And Marketing
Average salary$105,320$87,324
Salary rangeBetween $66,000 And $167,000Between $57,000 And $133,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateNevadaNew York
Best paying companyThe Hatcher GroupPaul Hastings
Best paying industryProfessionalProfessional

Differences between director strategic communications and director of communications and marketing education

There are a few differences between a director strategic communications and a director of communications and marketing in terms of educational background:

Director Strategic CommunicationsDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeStanford UniversityUniversity of Georgia

Director strategic communications vs director of communications and marketing demographics

Here are the differences between directors strategic communications' and directors of communications and marketing' demographics:

Director Strategic CommunicationsDirector Of Communications And Marketing
Average age4239
Gender ratioMale, 61.7% Female, 38.3%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between director strategic communications and director of communications and marketing duties and responsibilities

Director strategic communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Support principal's digital presence, including Facebook.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Perform all aspects of CLETS / NCIC data entry / inquiry
  • Direct company communications and publications including brand messaging and design, copywriting, media relations, and website content.

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director strategic communications vs director of communications and marketing skills

Common director strategic communications skills
  • Project Management, 11%
  • Business Development, 8%
  • Professional Development, 8%
  • C-Suite, 7%
  • Executive Leadership, 7%
  • Leveraged, 7%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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