Post job

Director strategic communications vs engagement director

The differences between directors strategic communications and engagement directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director strategic communications, becoming an engagement director takes usually requires 8-10 years. Additionally, an engagement director has an average salary of $111,426, which is higher than the $105,320 average annual salary of a director strategic communications.

The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for an engagement director are healthcare, project management, and digital marketing.

Director strategic communications vs engagement director overview

Director Strategic CommunicationsEngagement Director
Yearly salary$105,320$111,426
Hourly rate$50.63$53.57
Growth rate8%10%
Number of jobs30,74636,382
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 70%
Average age4239
Years of experience410

What does a director strategic communications do?

A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.

What does an engagement director do?

An engagement director is responsible for building and maintaining healthy business relationships with clients by providing them with high-quality deliverables according to their specifications and standard requirements. Engagement directors identify efficient processes and techniques to achieve the desired results of the clients following their budget limitations and timetables. They delegate tasks to the project team, monitor the project's progress, and adjust plans as needed. An engagement director also works with the marketing and sales team to develop promotional techniques, creating brand awareness on various platforms to reach the clients' target audience.

Director strategic communications vs engagement director salary

Directors strategic communications and engagement directors have different pay scales, as shown below.

Director Strategic CommunicationsEngagement Director
Average salary$105,320$111,426
Salary rangeBetween $66,000 And $167,000Between $75,000 And $163,000
Highest paying CityCarson City, NVSan Francisco, CA
Highest paying stateNevadaRhode Island
Best paying companyThe Hatcher GroupCredit Karma
Best paying industryProfessionalTechnology

Differences between director strategic communications and engagement director education

There are a few differences between a director strategic communications and an engagement director in terms of educational background:

Director Strategic CommunicationsEngagement Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Georgia

Director strategic communications vs engagement director demographics

Here are the differences between directors strategic communications' and engagement directors' demographics:

Director Strategic CommunicationsEngagement Director
Average age4239
Gender ratioMale, 61.7% Female, 38.3%Male, 44.9% Female, 55.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between director strategic communications and engagement director duties and responsibilities

Director strategic communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Support principal's digital presence, including Facebook.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Perform all aspects of CLETS / NCIC data entry / inquiry
  • Direct company communications and publications including brand messaging and design, copywriting, media relations, and website content.

Engagement director example responsibilities.

  • Manage the facility web site and Facebook page.
  • Lead team in rebranding from TransitCenter to WageWorks after being acquire.
  • Lead effort to redesign cdc.gov by implementing new user interface, content management system and technical architecture.
  • Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
  • Establish an active alumni association and regional advisory council to manage affinity benefits, plan events, and coordinate giving opportunities.
  • Create CRM strategy to align with marketing campaigns and patient communications.
  • Show more

Director strategic communications vs engagement director skills

Common director strategic communications skills
  • Project Management, 11%
  • Business Development, 8%
  • Professional Development, 8%
  • C-Suite, 7%
  • Executive Leadership, 7%
  • Leveraged, 7%
Common engagement director skills
  • Healthcare, 11%
  • Project Management, 7%
  • Digital Marketing, 5%
  • Customer Service, 4%
  • CRM, 4%
  • Digital Transformation, 4%

Browse executive management jobs