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The differences between directors strategic communications and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director strategic communications, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $105,320 average annual salary of a director strategic communications.
The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director Strategic Communications | Marketing Director | |
| Yearly salary | $105,320 | $114,906 |
| Hourly rate | $50.63 | $55.24 |
| Growth rate | 8% | 10% |
| Number of jobs | 30,746 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors strategic communications and marketing directors have different pay scales, as shown below.
| Director Strategic Communications | Marketing Director | |
| Average salary | $105,320 | $114,906 |
| Salary range | Between $66,000 And $167,000 | Between $68,000 And $193,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | The Hatcher Group | Brookfield Properties |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a director strategic communications and a marketing director in terms of educational background:
| Director Strategic Communications | Marketing Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between directors strategic communications' and marketing directors' demographics:
| Director Strategic Communications | Marketing Director | |
| Average age | 42 | 39 |
| Gender ratio | Male, 61.7% Female, 38.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |