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Director strategic communications vs press secretary

The differences between directors strategic communications and press secretaries can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director strategic communications and a press secretary. Additionally, a director strategic communications has an average salary of $105,320, which is higher than the $66,560 average annual salary of a press secretary.

The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a press secretary are press releases, press conferences, and policy issues.

Director strategic communications vs press secretary overview

Director Strategic CommunicationsPress Secretary
Yearly salary$105,320$66,560
Hourly rate$50.63$32.00
Growth rate8%8%
Number of jobs30,74618,827
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 85%
Average age4242
Years of experience44

Director strategic communications vs press secretary salary

Directors strategic communications and press secretaries have different pay scales, as shown below.

Director Strategic CommunicationsPress Secretary
Average salary$105,320$66,560
Salary rangeBetween $66,000 And $167,000Between $45,000 And $96,000
Highest paying CityCarson City, NV-
Highest paying stateNevada-
Best paying companyThe Hatcher Group-
Best paying industryProfessional-

Differences between director strategic communications and press secretary education

There are a few differences between a director strategic communications and a press secretary in terms of educational background:

Director Strategic CommunicationsPress Secretary
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 85%
Most common majorBusinessPolitical Science
Most common collegeStanford UniversityMassachusetts Institute of Technology

Director strategic communications vs press secretary demographics

Here are the differences between directors strategic communications' and press secretaries' demographics:

Director Strategic CommunicationsPress Secretary
Average age4242
Gender ratioMale, 61.7% Female, 38.3%Male, 50.1% Female, 49.9%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between director strategic communications and press secretary duties and responsibilities

Director strategic communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Support principal's digital presence, including Facebook.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Perform all aspects of CLETS / NCIC data entry / inquiry
  • Direct company communications and publications including brand messaging and design, copywriting, media relations, and website content.

Press secretary example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Serve as a spokesperson on business and economic development matters.
  • Facilitate the placement of articles, columns, and editorials in support of key issues.
  • Serve as primary agency spokesperson conducting on-camera and radio interviews.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Brief senior cabinet officers daily on local news and editorial coverage.
  • Show more

Director strategic communications vs press secretary skills

Common director strategic communications skills
  • Project Management, 11%
  • Business Development, 8%
  • Professional Development, 8%
  • C-Suite, 7%
  • Executive Leadership, 7%
  • Leveraged, 7%
Common press secretary skills
  • Press Releases, 33%
  • Press Conferences, 10%
  • Policy Issues, 5%
  • Press Events, 3%
  • Strategic Communications, 3%
  • Opinion Pieces, 3%

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