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The differences between directors strategic communications and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director strategic communications and a public relations manager. Additionally, a director strategic communications has an average salary of $105,320, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a public relations manager are press releases, web content, and pr campaigns.
| Director Strategic Communications | Public Relations Manager | |
| Yearly salary | $105,320 | $91,426 |
| Hourly rate | $50.63 | $43.95 |
| Growth rate | 8% | 8% |
| Number of jobs | 30,746 | 35,273 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Directors strategic communications and public relations managers have different pay scales, as shown below.
| Director Strategic Communications | Public Relations Manager | |
| Average salary | $105,320 | $91,426 |
| Salary range | Between $66,000 And $167,000 | Between $64,000 And $128,000 |
| Highest paying City | Carson City, NV | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | The Hatcher Group | |
| Best paying industry | Professional | Technology |
There are a few differences between a director strategic communications and a public relations manager in terms of educational background:
| Director Strategic Communications | Public Relations Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between directors strategic communications' and public relations managers' demographics:
| Director Strategic Communications | Public Relations Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 61.7% Female, 38.3% | Male, 34.5% Female, 65.5% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |