Eastside Distilling Leadership

Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand positioning, management, and development. Under his leadership, the Azuñia Tequila brand more than doubled in size in just three years. Prior to Intersect, Mr. Giansante served as the Senior Vice President, Chief Marketing Officer at Vivature Sports Solutions of Dallas, Texas after a long career in collegiate sports. Joe served as Executive Senior Associate Athletic Director–and was later named Chief Revenue Officer of Syracuse athletics, where he renegotiated and quadrupled the Orange's marketing and multimedia rights revenues. He also led the rebrand of the athletic department and overhauled the department's digital enterprises.

Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand positioning, management, and development. Under his leadership, the Azuñia Tequila brand more than doubled in size in just three years. Prior to Intersect, Mr. Giansante served as the Senior Vice President, Chief Marketing Officer at Vivature Sports Solutions of Dallas, Texas after a long career in collegiate sports. Joe served as Executive Senior Associate Athletic Director–and was later named Chief Revenue Officer of Syracuse athletics, where he renegotiated and quadrupled the Orange's marketing and multimedia rights revenues. He also led the rebrand of the athletic department and overhauled the department's digital enterprises.