How to hire an ecommerce manager

How to hire an ecommerce manager, step by step

Here's a step-by-step ecommerce manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an ecommerce manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new ecommerce manager
• Step 8: Go through the hiring process checklist

What does an ecommerce manager do?

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1. Identify your hiring needs

   Before you post your ecommerce manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an ecommerce manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect ecommerce manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of ecommerce managers.

   Type of Ecommerce Manager	Description	Hourly rate
   Ecommerce Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$32-69
   Manager, Strategy	A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more	$37-73
   Marketing Account Manager	A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones... Show more	$24-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Customer Service
   • Google Analytics
   • Ecommerce Website
   • B2C
   • E-Commerce
   • B Testing
   • A/B
   • Project Management
   • Email Marketing
   • Magento
   • Web Analytics
   • User Experience
   • Strong Analytical

   Check all skills

   Responsibilities:

   • Manage web developers and graphic designers on Magento platform.
   • Lead effort with external UI design firm to overhaul website.
   • Manage all ready-to-wear product, including copywriting and brand image.
   • Manage and merchandise front end of the website using Magento platform.
   • Web marketing with Mailchimp and manage paid campaigns on social media.
   • Manage the external SEM agency, including all monthly KPI reporting, budget management and marketing calendars.

   More ecommerce manager duties

3. Make a budget

   Including a salary range in your ecommerce manager job description is a great way to entice the best and brightest candidates. An ecommerce manager salary can vary based on several factors:

   • Location. For example, ecommerce managers' average salary in colorado is 44% less than in new york.
   • Seniority. Entry-level ecommerce managers earn 53% less than senior-level ecommerce managers.
   • Certifications. An ecommerce manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an ecommerce manager's salary.

   Average ecommerce manager salary

   $99,909yearly

   $48.03 hourly rate

   ---

   Entry-level ecommerce manager salary

   $68,000 yearly salary

   Updated December 19, 2025

   Average ecommerce manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$121,242	$58
   2	California	$119,486	$57
   3	New Jersey	$112,928	$54
   4	Massachusetts	$112,684	$54
   5	Washington	$109,293	$53
   6	Illinois	$106,115	$51
   7	Pennsylvania	$104,060	$50
   8	Ohio	$102,953	$50
   9	Maryland	$101,961	$49
   10	Texas	$99,385	$48
   11	North Carolina	$89,240	$43
   12	Wisconsin	$81,047	$39
   13	Indiana	$80,315	$39
   14	Florida	$79,776	$38
   15	Tennessee	$76,915	$37
   16	Georgia	$72,664	$35
   17	Colorado	$68,362	$33

   Average ecommerce manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Capgemini	$146,628	$70.49	16
   2	Levi Strauss & Co.	$145,848	$70.12	8
   3	Deloitte	$144,491	$69.47	831
   4	The Walt Disney Company	$136,981	$65.86	97
   5	AbbVie	$135,760	$65.27	44
   6	Wpp Us Holdings Inc	$135,252	$65.03	26
   7	Mars	$133,083	$63.98	5
   8	Stanley Black & Decker	$131,955	$63.44	5
   9	Carbonite	$130,642	$62.81
   10	Connors Group	$130,410	$62.70
   11	Bosch USA	$124,984	$60.09	5
   12	Grainger	$124,698	$59.95	1
   13	Wolverine World Wide	$123,452	$59.35	2
   14	Mattel	$123,309	$59.28	2
   15	AT&T	$122,364	$58.83	6
   16	Church & Dwight Co.	$121,894	$58.60
   17	L'Oréal	$121,579	$58.45	10
   18	Staples	$121,188	$58.26	15
   19	Gap Inc.	$118,364	$56.91
   20	Newell Brands	$118,114	$56.79	58

4. Writing an ecommerce manager job description

   A good ecommerce manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an ecommerce manager job description:

   Ecommerce manager job description example

   CrossFit is looking to hire an Enterprise Systems & eCommerce Manager. You'll make data-driven decisions to help manage/execute our digital product roadmap for eCommerce and Enterprise systems. You'll prioritize and work cross-functionally with other departments to and determine the most important work to tackle first. Our ideal candidate builds strong internal relationships and also advocates for customer experience. We need someone with a strong sense of end-to-end implications of developments and a proven track record across a multitude of enterprise tools and eCommerce technology.
   
   As we grow our team, we are looking for passionate people who want to build long-term careers while visibly making a difference globally within the fitness industry!
   RESPONSIBILITIES:
   ● Own end-to-end eCommerce experience including our shopping cart, ordering, payment-system and integrated enterprise applications
   ● Work cross-functionally with Engineering, Design, and Data teams to build first-class eCommerce and Enterprise tooling experience
   ● Own projects initiatives end-to-end
   ● Manage and prioritize features, business requests, and bugs while communicating timelines across teams and stakeholders
   ● Write detailed Product Requirements / User Stories and work with Engineering teams
   ● Hold meetings with Operations, Marketing, and Customer Experience to discuss goals, needs, balancing internal business requests, and strong customer service
   ● Own platform vendor relationships and help negotiate favorable terms
   ● Analyze test and site data to identify pain points for customers and provide new solutions and growth opportunities
   ● Directly manage a team of business analysts
   
   KNOWLEDGE AND SKILL:
   ● 6+ years with eCommerce, ERP and CRM integration experience
   ● 3+ years directly managing a team
   ● Fluency in eCommerce Technology (ideally Shopify and Stripe)
   ● Experience with Salesforce CRM configuration, implementation and stakeholder management
   ● Experience managing Finance systems operations
   ● Experience integrating enterprise systems and payment platforms
   ● World Class Prioritization skills; ability to manage business requirements from a variety of stakeholders and sequence delivery to create the maximum impact for our customers
   ● Experience Managing Data Platforms & KPIs
   ● Ability to structure A/B and user testing to measure
   ● Experience working with engineers developing technical architecture
   ● Effective use of Scrum/Agile tools (Jira, GSutie)
   ● Strong Stakeholder Communication
   ● Ability to Manage and addressing bug fixes and testing criteria
   
   Compensation: 130-150k plus bonus
   CrossFit is a proud equal employment opportunity employer. We seek to recruit, develop, and retain qualified applicants from a variety of backgrounds, skills, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, pregnancy, sexual orientation, gender identity, gender expression, past or present military service, disability, genetic information, or any other basis protected by applicable federal, state, or local laws.

   Copy this example

   

5. Post your job

   There are a few common ways to find ecommerce managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your ecommerce manager job on Zippia to find and recruit ecommerce manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit ecommerce managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new ecommerce manager

   Once you've found the ecommerce manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new ecommerce manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an ecommerce manager?