Post job

Graphics coordinator vs advertising coordinator

The differences between graphics coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a graphics coordinator, becoming an advertising coordinator takes usually requires 2-4 years. Additionally, a graphics coordinator has an average salary of $50,252, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for a graphics coordinator include graphic design, adobe creative suite and adobe illustrator. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Graphics coordinator vs advertising coordinator overview

Graphics CoordinatorAdvertising Coordinator
Yearly salary$50,252$47,872
Hourly rate$24.16$23.02
Growth rate3%-8%
Number of jobs23,98426,449
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age3844
Years of experience124

What does a graphics coordinator do?

As a graphics coordinator, your job will be to create graphic designs to meet specific commercial or promotional needs. You will be in charge of an organization's graphic design projects from initial concept to final delivery. In essence, your job responsibility is to create great visual representations of the company you're working for. When coordinating a project, you're expected to devise and plan actions that'll cover everything from the initial plan to steps on carrying out the project right up until completion of the final product.

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Graphics coordinator vs advertising coordinator salary

Graphics coordinators and advertising coordinators have different pay scales, as shown below.

Graphics CoordinatorAdvertising Coordinator
Average salary$50,252$47,872
Salary rangeBetween $38,000 And $65,000Between $36,000 And $62,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-AACSB
Best paying industry-Real Estate

Differences between graphics coordinator and advertising coordinator education

There are a few differences between a graphics coordinator and an advertising coordinator in terms of educational background:

Graphics CoordinatorAdvertising Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorGraphic DesignCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Graphics coordinator vs advertising coordinator demographics

Here are the differences between graphics coordinators' and advertising coordinators' demographics:

Graphics CoordinatorAdvertising Coordinator
Average age3844
Gender ratioMale, 45.7% Female, 54.3%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage13%10%

Differences between graphics coordinator and advertising coordinator duties and responsibilities

Graphics coordinator example responsibilities.

  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Design and print newsletters, posters, brochures, flyers, business cards, envelopes, and forms for the community.
  • Develop and design print advertisements such as posters, flyers, brochures, and book covers for various upcoming university events.
  • Develop the company s website using CSS and HTML.
  • Assist in commercial projects such as ads, brochures, restaurant menus, posters, t-shirts, promotional displays.
  • Move all presentations from slide base to electronic (PowerPoint).
  • Show more

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Graphics coordinator vs advertising coordinator skills

Common graphics coordinator skills
  • Graphic Design, 14%
  • Adobe Creative Suite, 8%
  • Adobe Illustrator, 8%
  • Adobe Photoshop, 8%
  • Motion Graphics, 6%
  • Print Production, 4%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

Browse arts, entertainment, sports, and media jobs