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Graphics coordinator vs marketing communications coordinator

The differences between graphics coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a graphics coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a graphics coordinator has an average salary of $50,252, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a graphics coordinator include graphic design, adobe creative suite and adobe illustrator. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Graphics coordinator vs marketing communications coordinator overview

Graphics CoordinatorMarketing Communications Coordinator
Yearly salary$50,252$49,151
Hourly rate$24.16$23.63
Growth rate3%19%
Number of jobs23,98496,492
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 83%
Average age3837
Years of experience126

What does a graphics coordinator do?

As a graphics coordinator, your job will be to create graphic designs to meet specific commercial or promotional needs. You will be in charge of an organization's graphic design projects from initial concept to final delivery. In essence, your job responsibility is to create great visual representations of the company you're working for. When coordinating a project, you're expected to devise and plan actions that'll cover everything from the initial plan to steps on carrying out the project right up until completion of the final product.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Graphics coordinator vs marketing communications coordinator salary

Graphics coordinators and marketing communications coordinators have different pay scales, as shown below.

Graphics CoordinatorMarketing Communications Coordinator
Average salary$50,252$49,151
Salary rangeBetween $38,000 And $65,000Between $36,000 And $67,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Avid
Best paying industry-Manufacturing

Differences between graphics coordinator and marketing communications coordinator education

There are a few differences between a graphics coordinator and a marketing communications coordinator in terms of educational background:

Graphics CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 83%
Most common majorGraphic DesignCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Graphics coordinator vs marketing communications coordinator demographics

Here are the differences between graphics coordinators' and marketing communications coordinators' demographics:

Graphics CoordinatorMarketing Communications Coordinator
Average age3837
Gender ratioMale, 45.7% Female, 54.3%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage13%10%

Differences between graphics coordinator and marketing communications coordinator duties and responsibilities

Graphics coordinator example responsibilities.

  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Design and print newsletters, posters, brochures, flyers, business cards, envelopes, and forms for the community.
  • Develop and design print advertisements such as posters, flyers, brochures, and book covers for various upcoming university events.
  • Develop the company s website using CSS and HTML.
  • Assist in commercial projects such as ads, brochures, restaurant menus, posters, t-shirts, promotional displays.
  • Move all presentations from slide base to electronic (PowerPoint).
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Graphics coordinator vs marketing communications coordinator skills

Common graphics coordinator skills
  • Graphic Design, 14%
  • Adobe Creative Suite, 8%
  • Adobe Illustrator, 8%
  • Adobe Photoshop, 8%
  • Motion Graphics, 6%
  • Print Production, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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