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Internal communications manager vs public relations director

The differences between internal communications managers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a public relations director has an average salary of $94,692, which is higher than the $89,180 average annual salary of an internal communications manager.

The top three skills for an internal communications manager include project management, employee engagement and internal communications strategy. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Internal communications manager vs public relations director overview

Internal Communications ManagerPublic Relations Director
Yearly salary$89,180$94,692
Hourly rate$42.88$45.52
Growth rate8%8%
Number of jobs83,90131,693
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Average age4742
Years of experience-4

What does an internal communications manager do?

An internal communications manager oversees the flow of communications in the workplace, ensuring efficiency and timeliness. Their responsibilities revolve around maintaining an active and clear communication line across different departments, disseminating reports and communication letters, and devising strategies to improve a company's communications processes. They may also address issues and concerns, responding to them promptly and professionally. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals and deadlines while implementing the company's policies and regulations.

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

Internal communications manager vs public relations director salary

Internal communications managers and public relations directors have different pay scales, as shown below.

Internal Communications ManagerPublic Relations Director
Average salary$89,180$94,692
Salary rangeBetween $57,000 And $138,000Between $59,000 And $150,000
Highest paying CitySan Francisco, CANapa, CA
Highest paying stateCaliforniaNevada
Best paying companyRokuExelixis
Best paying industry-Internet

Differences between internal communications manager and public relations director education

There are a few differences between an internal communications manager and a public relations director in terms of educational background:

Internal Communications ManagerPublic Relations Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaStanford University

Internal communications manager vs public relations director demographics

Here are the differences between internal communications managers' and public relations directors' demographics:

Internal Communications ManagerPublic Relations Director
Average age4742
Gender ratioMale, 34.6% Female, 65.4%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 7.9% Unknown, 4.7% Hispanic or Latino, 13.3% Asian, 8.2% White, 65.1% American Indian and Alaska Native, 0.7%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between internal communications manager and public relations director duties and responsibilities

Internal communications manager example responsibilities.

  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Generate all PowerPoint presentations for the CCTV system.
  • Assist in writing, editing and proofreading of executive letters and memos.
  • Design and publish promotional html emails and wellness newsletter via client's intranet.
  • Leverage prior industry knowledge, experience and contacts to develop business for firm.
  • Result in regular meetings and leverage resources to meet the needs of NCR audiences.
  • Show more

Public relations director example responsibilities.

  • Manage internal agency public relations, blog content and twitter account.
  • Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Assist in development-relate alumni campaigns and event planning.
  • Keep running list and archive information regarding NCAA commitments.
  • Compile statistics and update game notes, player biographies, player and team statistics.
  • Show more

Internal communications manager vs public relations director skills

Common internal communications manager skills
  • Project Management, 9%
  • Employee Engagement, 9%
  • Internal Communications Strategy, 5%
  • PowerPoint, 5%
  • Human Resources, 5%
  • Corporate Communications, 4%
Common public relations director skills
  • Press Releases, 19%
  • Web Content, 9%
  • Pr Campaigns, 5%
  • Facebook, 4%
  • Crisis Communications, 4%
  • Twitter, 3%

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