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The differences between internal communications managers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a public relations director has an average salary of $94,692, which is higher than the $89,180 average annual salary of an internal communications manager.
The top three skills for an internal communications manager include project management, employee engagement and internal communications strategy. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Internal Communications Manager | Public Relations Director | |
| Yearly salary | $89,180 | $94,692 |
| Hourly rate | $42.88 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 83,901 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 47 | 42 |
| Years of experience | - | 4 |
An internal communications manager oversees the flow of communications in the workplace, ensuring efficiency and timeliness. Their responsibilities revolve around maintaining an active and clear communication line across different departments, disseminating reports and communication letters, and devising strategies to improve a company's communications processes. They may also address issues and concerns, responding to them promptly and professionally. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals and deadlines while implementing the company's policies and regulations.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Internal communications managers and public relations directors have different pay scales, as shown below.
| Internal Communications Manager | Public Relations Director | |
| Average salary | $89,180 | $94,692 |
| Salary range | Between $57,000 And $138,000 | Between $59,000 And $150,000 |
| Highest paying City | San Francisco, CA | Napa, CA |
| Highest paying state | California | Nevada |
| Best paying company | Roku | Exelixis |
| Best paying industry | - | Internet |
There are a few differences between an internal communications manager and a public relations director in terms of educational background:
| Internal Communications Manager | Public Relations Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between internal communications managers' and public relations directors' demographics:
| Internal Communications Manager | Public Relations Director | |
| Average age | 47 | 42 |
| Gender ratio | Male, 34.6% Female, 65.4% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 7.9% Unknown, 4.7% Hispanic or Latino, 13.3% Asian, 8.2% White, 65.1% American Indian and Alaska Native, 0.7% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |