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Internal communications manager vs public relations manager

The differences between internal communications managers and public relations managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $89,180 average annual salary of an internal communications manager.

The top three skills for an internal communications manager include project management, employee engagement and internal communications strategy. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Internal communications manager vs public relations manager overview

Internal Communications ManagerPublic Relations Manager
Yearly salary$89,180$91,426
Hourly rate$42.88$43.95
Growth rate8%8%
Number of jobs83,90135,273
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4742
Years of experience-4

What does an internal communications manager do?

An internal communications manager oversees the flow of communications in the workplace, ensuring efficiency and timeliness. Their responsibilities revolve around maintaining an active and clear communication line across different departments, disseminating reports and communication letters, and devising strategies to improve a company's communications processes. They may also address issues and concerns, responding to them promptly and professionally. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals and deadlines while implementing the company's policies and regulations.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Internal communications manager vs public relations manager salary

Internal communications managers and public relations managers have different pay scales, as shown below.

Internal Communications ManagerPublic Relations Manager
Average salary$89,180$91,426
Salary rangeBetween $57,000 And $138,000Between $64,000 And $128,000
Highest paying CitySan Francisco, CALas Vegas, NV
Highest paying stateCaliforniaNevada
Best paying companyRokuGoogle
Best paying industry-Technology

Differences between internal communications manager and public relations manager education

There are a few differences between an internal communications manager and a public relations manager in terms of educational background:

Internal Communications ManagerPublic Relations Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaNorthwestern University

Internal communications manager vs public relations manager demographics

Here are the differences between internal communications managers' and public relations managers' demographics:

Internal Communications ManagerPublic Relations Manager
Average age4742
Gender ratioMale, 34.6% Female, 65.4%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 7.9% Unknown, 4.7% Hispanic or Latino, 13.3% Asian, 8.2% White, 65.1% American Indian and Alaska Native, 0.7%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between internal communications manager and public relations manager duties and responsibilities

Internal communications manager example responsibilities.

  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Generate all PowerPoint presentations for the CCTV system.
  • Assist in writing, editing and proofreading of executive letters and memos.
  • Design and publish promotional html emails and wellness newsletter via client's intranet.
  • Leverage prior industry knowledge, experience and contacts to develop business for firm.
  • Result in regular meetings and leverage resources to meet the needs of NCR audiences.
  • Show more

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Internal communications manager vs public relations manager skills

Common internal communications manager skills
  • Project Management, 9%
  • Employee Engagement, 9%
  • Internal Communications Strategy, 5%
  • PowerPoint, 5%
  • Human Resources, 5%
  • Corporate Communications, 4%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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